Market Intelligence Manager Job Description: Complete Guide to Roles, Skills & Salary (2026)
What Is a Market Intelligence Manager?
A Market Intelligence Manager is a strategic professional who transforms raw data into actionable business insights. They monitor market trends, analyze competitive landscapes, track customer behavior, and identify emerging opportunities to help organizations make informed strategic decisions. This role sits at the intersection of data analytics, business strategy, and market research, making it critical for companies looking to maintain competitive advantage.
In today’s data-driven business environment, Market Intelligence Managers serve as the eyes and ears of an organization, ensuring leadership teams have the information they need to navigate complex markets and make evidence-based decisions.
Core Responsibilities
Strategic Analysis & Research
- Competitive Intelligence: Monitor competitor activities, product launches, pricing strategies, and market positioning
- Market Trend Analysis: Identify and analyze emerging market trends, consumer preferences, and industry shifts
- Customer Insights: Gather and interpret customer data to understand behavior patterns, needs, and pain points
- Market Sizing: Estimate total addressable market (TAM), serviceable addressable market (SAM), and market share opportunities
Data Management & Tools
- Research Design: Develop and execute primary and secondary research methodologies
- Survey Implementation: Design and deploy market research surveys using tools like Conjointly for conjoint analysis, MaxDiff studies, and other advanced research techniques
- Data Analytics: Utilize business intelligence platforms, CRM systems, and analytics tools to extract meaningful insights
- Database Management: Maintain comprehensive databases of market intelligence, competitor information, and industry reports
Stakeholder Communication
- Executive Reporting: Create compelling presentations and reports for C-suite executives and board members
- Cross-functional Collaboration: Partner with product, marketing, sales, and strategy teams to align intelligence with business objectives
- Insight Dissemination: Develop dashboards, newsletters, and briefings to keep stakeholders informed
- Strategic Recommendations: Translate data findings into actionable business recommendations
Team Leadership
- Team Management: Lead and mentor market research analysts and junior intelligence professionals
- Vendor Management: Oversee relationships with external research agencies and data providers
- Process Development: Establish best practices and frameworks for intelligence gathering and analysis
Required Skills & Qualifications
Educational Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field (required)
- Master’s degree in Business Administration (MBA), Market Research, or Data Analytics (preferred)
- Professional certifications in market research or business intelligence (advantageous)
Technical Skills
- Analytics Platforms: Proficiency in Tableau, Power BI, Google Analytics, or similar tools
- Research Tools: Experience with survey platforms (Conjointly, Qualtrics, SurveyMonkey), social listening tools, and competitive intelligence software
- Statistical Analysis: Strong understanding of statistical methods, regression analysis, and predictive modeling
- Data Visualization: Ability to create clear, impactful visual representations of complex data
- Microsoft Office: Advanced Excel skills (pivot tables, VLOOKUP, macros) and PowerPoint expertise
Soft Skills
- Analytical Thinking: Ability to synthesize large amounts of data and identify patterns
- Strategic Mindset: Understanding of business strategy and how intelligence supports decision-making
- Communication: Excellent written and verbal communication skills for diverse audiences
- Attention to Detail: Precision in data collection, analysis, and reporting
- Project Management: Ability to manage multiple projects simultaneously with competing deadlines
- Curiosity: Natural inquisitiveness about markets, competitors, and industry dynamics
Experience Requirements
- 5-8 years of experience in market research, competitive intelligence, or business analytics
- 2-3 years in a management or team leadership capacity
- Industry-specific experience relevant to the hiring organization (often preferred)
- Proven track record of delivering insights that influenced business strategy
Market Intelligence Manager Salary by Region & Seniority
Salary ranges vary significantly based on location, industry, company size, and experience level. Below are typical annual compensation ranges for 2026:
| Market | Entry-Level/Junior | Mid-Level | Senior/Lead | Director-Level |
|---|---|---|---|---|
| Singapore (SGD) | 70,000 - 95,000 | 95,000 - 140,000 | 140,000 - 190,000 | 190,000 - 260,000 |
| United States (USD) | 65,000 - 85,000 | 85,000 - 125,000 | 125,000 - 175,000 | 175,000 - 240,000 |
| Canada (CAD) | 70,000 - 90,000 | 90,000 - 130,000 | 130,000 - 180,000 | 180,000 - 240,000 |
| Australia (AUD) | 85,000 - 110,000 | 110,000 - 155,000 | 155,000 - 210,000 | 210,000 - 280,000 |
| Philippines (PHP) | 800,000 - 1,200,000 | 1,200,000 - 1,800,000 | 1,800,000 - 2,800,000 | 2,800,000 - 4,200,000 |
| Thailand (THB) | 900,000 - 1,300,000 | 1,300,000 - 2,000,000 | 2,000,000 - 3,000,000 | 3,000,000 - 4,500,000 |
| United Kingdom (GBP) | 45,000 - 60,000 | 60,000 - 85,000 | 85,000 - 120,000 | 120,000 - 160,000 |
| Germany (EUR) | 55,000 - 72,000 | 72,000 - 100,000 | 100,000 - 140,000 | 140,000 - 190,000 |
| France (EUR) | 50,000 - 68,000 | 68,000 - 95,000 | 95,000 - 130,000 | 130,000 - 175,000 |
| Netherlands (EUR) | 52,000 - 70,000 | 70,000 - 98,000 | 98,000 - 135,000 | 135,000 - 180,000 |
Note: Salaries typically include base compensation. Many positions also offer performance bonuses, stock options, and comprehensive benefits packages.
Career Path & Progression
Market Intelligence Managers typically follow this career trajectory:
- Entry Point: Market Research Analyst, Business Analyst, or Data Analyst
- Mid-Career: Senior Market Research Analyst, Market Intelligence Specialist
- Management: Market Intelligence Manager (current level)
- Senior Leadership: Senior Market Intelligence Manager, Director of Market Intelligence
- Executive: VP of Market Intelligence, Chief Strategy Officer, VP of Business Development
Industry Demand & Outlook
The demand for Market Intelligence Managers continues to grow as organizations recognize the competitive advantage of data-driven decision-making. Key trends shaping the role include:
- AI Integration: Increasing use of artificial intelligence and machine learning for predictive analytics
- Real-Time Intelligence: Shift toward continuous monitoring rather than periodic reports
- APAC Growth: Particularly strong demand in Singapore, Australia, and emerging Southeast Asian markets
- Cross-Functional Integration: Greater collaboration between intelligence, strategy, and operations teams
Tips for Aspiring Market Intelligence Managers
- Build Technical Expertise: Invest time in learning advanced analytics tools and research methodologies like conjoint analysis through platforms such as Conjointly
- Develop Industry Knowledge: Deep expertise in a specific industry (tech, healthcare, finance) increases your value
- Cultivate Business Acumen: Understand financial statements, business models, and strategic frameworks
- Network Actively: Join professional associations like the Strategic and Competitive Intelligence Professionals (SCIP)
- Stay Current: Follow industry publications, attend conferences, and pursue continuous learning
Conclusion
The Market Intelligence Manager role offers an exciting career path for analytical professionals who want to influence strategic business decisions. With competitive compensation, strong growth prospects, and the opportunity to work at the forefront of business strategy, this position continues to attract top talent across global markets. Whether you’re hiring for this role or aspiring to become a Market Intelligence Manager, understanding the comprehensive scope of responsibilities and required skills is essential for success.