Senior Executive, Market Insights Job Description: Complete Guide for 2026
What Does a Senior Executive, Market Insights Do?
A Senior Executive, Market Insights is a strategic professional who transforms raw data into actionable business intelligence. This role sits at the intersection of data analysis, consumer behavior, and business strategy, helping organizations make informed decisions based on market trends, competitive landscapes, and customer preferences.
In today’s data-driven business environment, these professionals are essential for companies looking to stay competitive and responsive to market changes. They bridge the gap between complex data sets and executive decision-making, ensuring that business strategies are grounded in solid market evidence.
Core Responsibilities
Research Design and Execution
- Develop comprehensive research strategies to address specific business questions
- Design and implement market research studies using various methodologies including surveys, focus groups, and observational research
- Utilize advanced survey research tools such as Conjointly for conjoint analysis, pricing research, and brand tracking studies
- Coordinate with external research agencies and manage vendor relationships
Data Analysis and Interpretation
- Analyze quantitative and qualitative data using statistical software and analytical frameworks
- Identify patterns, trends, and insights from multiple data sources
- Develop predictive models to forecast market trends and consumer behavior
- Validate findings through cross-referencing multiple data points
Strategic Reporting and Communication
- Create compelling presentations that translate complex data into clear business recommendations
- Present insights to senior leadership and cross-functional teams
- Develop dashboards and reporting systems for ongoing market monitoring
- Write detailed research reports with actionable recommendations
Stakeholder Management
- Collaborate with marketing, product, and sales teams to understand research needs
- Guide junior team members on research methodologies and best practices
- Manage multiple projects simultaneously while meeting deadlines
- Build relationships with internal clients to become a trusted insights partner
Required Skills and Qualifications
Educational Background
- Bachelor’s degree in Marketing, Business, Statistics, Psychology, Economics, or related field (required)
- Master’s degree in Market Research, Business Analytics, or MBA (preferred)
- Professional certifications in market research or data analytics (advantageous)
Technical Skills
- Statistical analysis software: SPSS, R, Python, or SAS
- Data visualization tools: Tableau, Power BI, or similar platforms
- Survey platforms: Familiarity with tools like Conjointly, Qualtrics, or SurveyMonkey
- Microsoft Excel: Advanced proficiency including pivot tables, macros, and complex formulas
- Database management: SQL or similar query languages
Soft Skills
- Analytical thinking: Ability to break down complex problems and identify root causes
- Communication excellence: Translating technical findings into business language
- Project management: Organizing multiple workstreams and meeting deadlines
- Business acumen: Understanding how insights drive business outcomes
- Curiosity and learning agility: Staying current with market research trends and methodologies
Experience Requirements
Typically, this role requires:
- 4-7 years of experience in market research, consumer insights, or business analytics
- Proven track record of delivering actionable insights that influenced business decisions
- Experience managing research projects from conception to delivery
- Industry-specific knowledge (depending on the company sector)
- Exposure to both primary and secondary research methodologies
Salary Expectations by Market and Seniority
Salary ranges vary significantly based on location, industry, and company size. Below are typical annual compensation ranges:
| Market | Junior Level | Mid-Level | Senior Level |
|---|---|---|---|
| Singapore (SGD) | 60,000 - 80,000 | 80,000 - 110,000 | 110,000 - 150,000 |
| United States (USD) | 65,000 - 85,000 | 85,000 - 115,000 | 115,000 - 155,000 |
| Canada (CAD) | 70,000 - 90,000 | 90,000 - 120,000 | 120,000 - 160,000 |
| Australia (AUD) | 80,000 - 100,000 | 100,000 - 130,000 | 130,000 - 170,000 |
| Philippines (PHP) | 600,000 - 900,000 | 900,000 - 1,400,000 | 1,400,000 - 2,000,000 |
| Thailand (THB) | 900,000 - 1,200,000 | 1,200,000 - 1,800,000 | 1,800,000 - 2,500,000 |
| United Kingdom (GBP) | 40,000 - 55,000 | 55,000 - 75,000 | 75,000 - 100,000 |
| Germany (EUR) | 50,000 - 65,000 | 65,000 - 85,000 | 85,000 - 115,000 |
| France (EUR) | 45,000 - 60,000 | 60,000 - 80,000 | 80,000 - 110,000 |
| Netherlands (EUR) | 48,000 - 63,000 | 63,000 - 83,000 | 83,000 - 113,000 |
Note: These figures represent base salary and may not include bonuses, benefits, or equity compensation.
Career Progression
The Senior Executive, Market Insights role typically offers several advancement pathways:
- Manager, Market Insights: Leading a team of researchers and managing larger strategic initiatives
- Senior Manager/Associate Director: Overseeing multiple research streams and influencing company strategy
- Director of Insights: Setting the research agenda for an entire business unit or region
- VP of Consumer Insights: Executive-level position shaping company-wide insights strategy
Alternatively, professionals may pivot into:
- Strategy consulting roles
- Product management positions
- Marketing leadership tracks
- Data science specializations
Industry Variations
The role varies slightly across industries:
FMCG/Consumer Goods: Focus on brand health, consumer segmentation, and product innovation research
Technology: Emphasis on user experience research, product-market fit, and competitive intelligence
Financial Services: Concentration on customer satisfaction, market sizing, and regulatory compliance insights
Healthcare/Pharma: Patient insights, physician research, and market access studies
Retail: Shopper insights, customer journey mapping, and omnichannel behavior analysis
APAC Market Context
In the Asia-Pacific region, Senior Executives in Market Insights face unique opportunities and challenges:
- Cultural diversity: Managing research across multiple languages and cultural contexts
- Digital-first consumers: Leveraging social listening and digital analytics tools
- Rapid market evolution: Adapting research methodologies to fast-changing consumer behaviors
- Emerging technologies: Early adoption of AI and machine learning in insights generation
- Regional hubs: Singapore, Hong Kong, and Sydney serve as major centers for insights professionals
How to Stand Out as a Candidate
To excel in securing a Senior Executive, Market Insights position:
- Build a portfolio of case studies demonstrating business impact from your insights
- Develop technical expertise in emerging research methodologies and tools
- Cultivate storytelling skills to make data compelling and memorable
- Network actively within market research professional associations
- Stay informed about industry trends through publications like ESOMAR and MRS journals
- Gain cross-functional experience to understand how different business units use insights
Conclusion
The Senior Executive, Market Insights role is ideal for analytical professionals who want to influence business strategy through data-driven storytelling. With strong growth prospects, competitive compensation, and the satisfaction of seeing your insights drive real business decisions, this career path offers both intellectual challenge and professional reward.
As organizations increasingly recognize the value of customer-centric decision-making, demand for skilled insights professionals continues to grow across all markets. Whether you’re considering this career path or hiring for this position, understanding the full scope of responsibilities and requirements ensures the right fit for long-term success.