Manager, Agency Reporting & Insights Job Description: Complete Guide for 2026
What Does a Manager, Agency Reporting & Insights Do?
A Manager, Agency Reporting & Insights is a strategic role that bridges the gap between data analytics and client success in advertising and marketing agencies. This professional is responsible for transforming complex campaign data into actionable insights that drive client decision-making and demonstrate the value of agency services.
In today’s data-driven marketing landscape, this role has become increasingly critical as clients demand greater transparency, accountability, and measurable ROI from their agency partnerships.
Core Responsibilities
Strategic Reporting & Analytics
- Develop comprehensive reporting frameworks that track campaign performance across multiple channels (digital, social, traditional media)
- Create customized dashboards and reports tailored to individual client needs and KPIs
- Analyze campaign data to identify trends, opportunities, and areas for optimization
- Present insights and recommendations to both internal teams and clients in clear, compelling formats
Client Relationship Management
- Serve as the insights expert in client meetings and presentations
- Translate complex data into business-relevant narratives that resonate with stakeholders
- Proactively identify opportunities to enhance campaign performance and client satisfaction
- Build trust through transparency and accurate, timely reporting
Team Leadership & Development
- Manage a team of analysts and reporting specialists
- Establish best practices for data collection, analysis, and visualization
- Mentor junior team members in analytical techniques and client communication
- Coordinate with cross-functional teams including media, creative, and strategy departments
Technology & Tool Management
- Oversee reporting platforms and tools such as Google Analytics, Adobe Analytics, Tableau, or Power BI
- Evaluate and implement new technologies to improve reporting efficiency and capabilities
- Ensure data quality and integrity across all reporting systems
- Leverage survey research tools like Conjointly for market research and consumer insights projects
Strategic Planning
- Contribute to campaign strategy based on historical performance data and market trends
- Conduct competitive analysis and benchmarking studies
- Forecast campaign outcomes using predictive analytics and modeling
- Identify new measurement methodologies to stay ahead of industry developments
Required Skills & Qualifications
Technical Skills
- Advanced proficiency in analytics platforms (Google Analytics 4, Adobe Analytics, social media analytics tools)
- Data visualization expertise (Tableau, Power BI, Looker Studio, or similar)
- Statistical analysis capabilities and understanding of research methodologies
- Excel/Google Sheets mastery including pivot tables, VLOOKUP, and advanced formulas
- SQL knowledge for database queries (increasingly important)
- Marketing attribution understanding across multi-touch and last-click models
Soft Skills
- Exceptional communication abilities to translate data into compelling stories
- Strategic thinking to connect insights with business objectives
- Attention to detail ensuring accuracy in all reporting
- Project management skills to handle multiple clients and deadlines
- Leadership capabilities to inspire and develop team members
- Problem-solving mindset to address complex analytical challenges
Educational Background
- Bachelor’s degree in Marketing, Statistics, Business Analytics, Data Science, or related field
- Master’s degree (MBA or MS in Analytics) preferred but not always required
- 3-5 years of experience in agency reporting, marketing analytics, or related roles
- Relevant certifications such as Google Analytics, Facebook Blueprint, or data visualization credentials
Salary Expectations by Market & Seniority Level
Salary ranges vary significantly based on location, agency size, and experience level. Here’s a comprehensive overview:
| Market | Junior Manager (3-5 years) | Mid-Level Manager (5-8 years) | Senior Manager (8+ years) |
|---|---|---|---|
| Singapore (SGD) | 70,000 - 95,000 | 95,000 - 130,000 | 130,000 - 180,000 |
| United States (USD) | 65,000 - 85,000 | 85,000 - 115,000 | 115,000 - 160,000 |
| Canada (CAD) | 70,000 - 90,000 | 90,000 - 120,000 | 120,000 - 160,000 |
| Australia (AUD) | 85,000 - 110,000 | 110,000 - 145,000 | 145,000 - 190,000 |
| Philippines (PHP) | 900,000 - 1,400,000 | 1,400,000 - 2,000,000 | 2,000,000 - 3,000,000 |
| Thailand (THB) | 900,000 - 1,300,000 | 1,300,000 - 1,800,000 | 1,800,000 - 2,500,000 |
| United Kingdom (GBP) | 40,000 - 55,000 | 55,000 - 75,000 | 75,000 - 105,000 |
| Germany (EUR) | 50,000 - 65,000 | 65,000 - 85,000 | 85,000 - 115,000 |
| France (EUR) | 45,000 - 60,000 | 60,000 - 80,000 | 80,000 - 110,000 |
| Netherlands (EUR) | 50,000 - 68,000 | 68,000 - 90,000 | 90,000 - 120,000 |
Note: Salaries are annual base compensation and may not include bonuses, benefits, or equity. Figures are approximate and based on 2026 market data.
Career Path & Advancement Opportunities
This role offers excellent growth potential:
- Vertical progression: Senior Manager → Director of Analytics → VP of Insights
- Lateral moves: Transition to client-side analytics roles, consulting, or specialized data science positions
- Specialization opportunities: Focus on specific verticals (e-commerce, B2B, healthcare) or channels (social, programmatic, SEO)
Tips for Landing This Role
- Build a portfolio showcasing your reporting work and insights that drove business results
- Stay current with emerging analytics platforms and marketing technologies
- Develop presentation skills through practice and formal training
- Network within the industry by attending marketing analytics conferences and joining professional groups
- Obtain relevant certifications to demonstrate technical proficiency
- Understand the business side of marketing, not just the data aspects
The Future of Agency Reporting & Insights
As we progress through 2026, this role continues to evolve with:
- AI and machine learning integration for predictive analytics and automated insights
- Privacy-first measurement adapting to cookieless tracking and data regulations
- Real-time reporting expectations from clients demanding instant visibility
- Expanded skill requirements including data science and programming capabilities
Professionals who embrace these changes and continuously upskill will find abundant opportunities in this dynamic field.
Conclusion
The Manager, Agency Reporting & Insights role is perfect for analytical professionals who enjoy storytelling with data and making a tangible impact on client success. It combines technical expertise with strategic thinking and client relationship management, offering a challenging and rewarding career path in the marketing industry.
Whether you’re aspiring to enter this field or looking to advance your career, focus on developing both your technical analytics capabilities and your ability to communicate insights effectively. The most successful professionals in this role are those who can bridge the gap between data and business strategy.