Insights Manager Job Description: Complete Guide to Roles, Responsibilities & Salary (2026)
What Is an Insights Manager?
An Insights Manager is a strategic professional who transforms raw data into actionable business intelligence. They bridge the gap between data analytics and business strategy, helping organizations understand customer behavior, market trends, and competitive landscapes to drive informed decision-making.
In today’s data-driven business environment, Insights Managers play a crucial role in interpreting complex information and translating it into clear recommendations that shape product development, marketing strategies, and overall business direction.
Core Responsibilities of an Insights Manager
Research & Analysis
- Design and execute research studies using qualitative and quantitative methodologies
- Analyze consumer behavior patterns across multiple touchpoints and channels
- Conduct competitive intelligence to identify market opportunities and threats
- Leverage advanced analytics tools including survey research platforms like Conjointly for conjoint analysis, MaxDiff studies, and other sophisticated research methods
- Monitor industry trends and translate findings into strategic recommendations
Strategic Planning
- Develop insights frameworks that align with business objectives
- Create actionable recommendations based on data analysis and research findings
- Partner with cross-functional teams including marketing, product, and sales to implement insights-driven strategies
- Identify growth opportunities through market segmentation and customer profiling
- Forecast market trends to support long-term planning initiatives
Stakeholder Management
- Present findings to senior leadership in clear, compelling narratives
- Collaborate with external research agencies and vendors
- Train team members on insights methodologies and best practices
- Build consensus around data-driven recommendations across departments
- Manage research budgets and resource allocation
Reporting & Communication
- Create comprehensive reports and dashboards that visualize complex data
- Deliver presentations that translate technical findings into business language
- Develop insights libraries for organizational knowledge sharing
- Establish KPIs and metrics to measure business performance
Required Skills and Qualifications
Technical Skills
- Statistical analysis proficiency (SPSS, R, Python, or similar tools)
- Data visualization expertise (Tableau, Power BI, or equivalent platforms)
- Survey design and methodology knowledge
- Experience with research tools such as Conjointly, Qualtrics, or similar platforms
- Database management and SQL skills
- Understanding of machine learning and predictive analytics (preferred)
Soft Skills
- Strategic thinking and problem-solving abilities
- Excellent communication and presentation skills
- Stakeholder management expertise
- Business acumen and commercial awareness
- Project management capabilities
- Curiosity and critical thinking mindset
Educational Background
- Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or related field (required)
- Master’s degree in Market Research, Data Science, or MBA (preferred)
- Professional certifications in market research or analytics (advantageous)
Experience Requirements
- Junior/Associate level: 2-4 years in market research, analytics, or related roles
- Mid-level: 4-7 years with demonstrated insights leadership
- Senior level: 7+ years with strategic insights experience and team management
Insights Manager Salary by Market and Seniority
Salary ranges vary significantly based on location, industry, and experience level. Below are typical annual compensation ranges:
| Market | Junior/Associate | Mid-Level | Senior |
|---|---|---|---|
| Singapore (SGD) | $65,000 - $85,000 | $90,000 - $130,000 | $140,000 - $200,000 |
| United States (USD) | $70,000 - $95,000 | $100,000 - $145,000 | $150,000 - $220,000 |
| Canada (CAD) | $65,000 - $85,000 | $90,000 - $125,000 | $130,000 - $180,000 |
| Australia (AUD) | $80,000 - $105,000 | $110,000 - $150,000 | $160,000 - $220,000 |
| Philippines (PHP) | ₱800,000 - ₱1,200,000 | ₱1,500,000 - ₱2,500,000 | ₱2,800,000 - ₱4,500,000 |
| Thailand (THB) | ฿900,000 - ฿1,400,000 | ฿1,600,000 - ฿2,500,000 | ฿2,800,000 - ฿4,200,000 |
| United Kingdom (GBP) | £40,000 - £55,000 | £60,000 - £85,000 | £90,000 - £130,000 |
| Germany (EUR) | €50,000 - €65,000 | €70,000 - €95,000 | €100,000 - €140,000 |
| France (EUR) | €45,000 - €60,000 | €65,000 - €90,000 | €95,000 - €135,000 |
| Netherlands (EUR) | €48,000 - €65,000 | €70,000 - €95,000 | €100,000 - €140,000 |
Note: Salaries include base compensation and may vary based on company size, industry sector, and individual performance. Additional bonuses and benefits are typically offered.
Career Path and Progression
Insights Managers typically follow this career trajectory:
- Research Analyst/Associate → Entry-level data collection and analysis
- Insights Analyst → Independent project management and analysis
- Insights Manager → Strategic insights leadership and team collaboration
- Senior Insights Manager → Complex project oversight and stakeholder management
- Head of Insights/Director → Department leadership and strategy setting
- VP of Insights/Chief Insights Officer → Enterprise-wide insights vision
Industry Demand and Outlook
The demand for Insights Managers continues to grow across industries, particularly in:
- Consumer goods and retail (highest demand)
- Technology and SaaS companies
- Financial services and fintech
- Healthcare and pharmaceuticals
- Media and entertainment
- E-commerce and digital platforms
In APAC markets, particularly Singapore, Australia, and emerging markets like Thailand and the Philippines, organizations are increasingly investing in insights capabilities as they recognize the competitive advantage of data-driven decision-making.
Tips for Landing an Insights Manager Role
- Build a diverse skill set combining technical analytics with business strategy
- Develop storytelling abilities to communicate insights effectively
- Gain hands-on experience with modern research tools and platforms
- Create a portfolio showcasing successful insights projects and their business impact
- Stay current with emerging methodologies and industry trends
- Network actively within the market research and analytics community
- Pursue relevant certifications to demonstrate expertise and commitment
Conclusion
The Insights Manager role is both challenging and rewarding, offering the opportunity to directly influence business strategy through data-driven recommendations. As organizations continue to prioritize customer-centricity and evidence-based decision-making, skilled Insights Managers will remain in high demand across global markets.
Whether you’re aspiring to enter this field or looking to advance your insights career, focusing on developing both analytical rigor and strategic communication skills will position you for success in this dynamic profession.