Manager, Market Insights Job Description: Complete Guide to Roles, Responsibilities & Salary (2025)
What is a Manager, Market Insights?
A Manager, Market Insights is a strategic professional who transforms raw data into actionable business intelligence. This role sits at the intersection of data analytics, consumer psychology, and business strategy, helping organizations understand market dynamics, consumer behavior, and competitive landscapes to drive informed decision-making.
In today’s data-driven business environment, Market Insights Managers are essential for companies looking to stay competitive and responsive to changing market conditions. They bridge the gap between complex data sets and executive-level strategy, making them invaluable assets across industries.
Key Responsibilities
Strategic Research & Analysis
- Design and execute market research studies using various methodologies including surveys, focus groups, and advanced analytics tools
- Conduct competitive intelligence analysis to identify market trends, opportunities, and threats
- Analyze consumer behavior patterns to inform product development and marketing strategies
- Utilize research platforms such as Conjointly and other survey research tools to gather quantitative and qualitative data
- Monitor industry trends and translate findings into strategic recommendations
Data Management & Interpretation
- Manage large datasets from multiple sources including primary research, syndicated data, and internal analytics
- Develop dashboards and reporting frameworks that communicate insights clearly to stakeholders
- Apply statistical modeling techniques to forecast market trends and consumer preferences
- Ensure data quality and integrity across all research initiatives
- Leverage advanced analytics tools including conjoint analysis, segmentation studies, and predictive modeling
Leadership & Collaboration
- Lead a team of analysts and researchers, providing mentorship and professional development
- Partner with cross-functional teams including marketing, product development, sales, and finance
- Present insights to senior leadership and influence strategic planning processes
- Manage external research vendors and agencies to ensure quality deliverables
- Build stakeholder relationships to understand business needs and deliver relevant insights
Business Impact
- Translate data into actionable recommendations that drive revenue growth and market share
- Support product launch strategies with consumer insights and market sizing analysis
- Optimize marketing campaigns through audience segmentation and message testing
- Identify new market opportunities and assess market entry strategies
- Track and report on KPIs related to market performance and consumer engagement
Required Qualifications
Education
- Bachelor’s degree in Marketing, Business, Statistics, Economics, Psychology, or related field (required)
- Master’s degree (MBA, MS in Marketing Research, or related field) preferred
- Professional certifications in market research or analytics are advantageous
Experience
- 5-8 years of experience in market research, consumer insights, or business analytics
- 2-4 years in a leadership or senior analyst role
- Proven track record of delivering insights that influenced business strategy
- Experience across both B2B and B2C contexts is valuable
Technical Skills
- Advanced proficiency in statistical analysis software (SPSS, R, Python, SAS)
- Expertise in data visualization tools (Tableau, Power BI, Looker)
- Experience with survey platforms including Conjointly and similar research tools
- Strong Excel and SQL skills for data manipulation and analysis
- Familiarity with CRM and marketing automation platforms
- Knowledge of advanced research methodologies (conjoint analysis, MaxDiff, segmentation)
Soft Skills
- Exceptional analytical and critical thinking abilities
- Strong storytelling and presentation skills
- Excellent written and verbal communication
- Project management and organizational capabilities
- Leadership and team development skills
- Strategic thinking and business acumen
- Ability to influence without direct authority
Salary Expectations by Market and Seniority Level
Salary ranges for Market Insights Managers vary significantly based on location, industry, company size, and experience level. Below are typical annual salary ranges in USD equivalent:
| Market | Junior Manager (5-6 years) | Mid-Level Manager (7-9 years) | Senior Manager (10+ years) |
|---|---|---|---|
| Singapore (SG) | $65,000 - $85,000 | $85,000 - $115,000 | $115,000 - $150,000 |
| United States (US) | $75,000 - $95,000 | $95,000 - $130,000 | $130,000 - $175,000 |
| Canada (CA) | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $145,000 |
| Australia (AU) | $70,000 - $90,000 | $90,000 - $120,000 | $120,000 - $160,000 |
| Philippines (PH) | $25,000 - $40,000 | $40,000 - $60,000 | $60,000 - $85,000 |
| Thailand (TH) | $30,000 - $45,000 | $45,000 - $65,000 | $65,000 - $90,000 |
| United Kingdom (UK) | $55,000 - $75,000 | $75,000 - $105,000 | $105,000 - $140,000 |
| Germany (DE) | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $145,000 |
| France (FR) | $55,000 - $75,000 | $75,000 - $100,000 | $100,000 - $135,000 |
| Netherlands (NL) | $58,000 - $78,000 | $78,000 - $108,000 | $108,000 - $142,000 |
Note: Figures are approximate and can vary based on industry sector, company size, and specific expertise. Tech and pharmaceutical industries typically offer 15-25% higher compensation.
Career Path and Growth Opportunities
The Market Insights Manager role offers multiple advancement pathways:
- Senior Manager/Director of Market Insights: Leading larger teams and more strategic initiatives
- Head of Consumer Insights: Overseeing entire insights function for an organization
- VP of Strategy: Transitioning into broader strategic planning roles
- Chief Marketing Officer (CMO): Leveraging insights expertise in executive marketing leadership
- Management Consulting: Applying research skills in advisory capacities
Industry Variations
While core responsibilities remain consistent, the role varies across industries:
FMCG/Consumer Goods: Heavy focus on consumer behavior, brand tracking, and product testing
Technology/SaaS: Emphasis on user experience research, product-market fit, and competitive analysis
Financial Services: Concentration on customer segmentation, risk analysis, and regulatory insights
Healthcare/Pharma: Focus on patient insights, physician research, and market access strategies
Retail: Priority on shopper insights, category management, and omnichannel behavior
Tips for Landing a Market Insights Manager Role
- Build a diverse skill set: Combine technical analytics capabilities with business storytelling
- Showcase business impact: Quantify how your insights drove revenue, cost savings, or strategic pivots
- Stay current with tools: Familiarize yourself with emerging research platforms like Conjointly and advanced analytics tools
- Develop industry expertise: Deep knowledge of a specific sector can differentiate you
- Network actively: Join professional organizations like the Insights Association or Market Research Society
- Create a portfolio: Document case studies demonstrating your analytical approach and business outcomes
Conclusion
The Manager, Market Insights role is ideal for analytical professionals who want to drive business strategy through data-driven insights. With competitive compensation, clear advancement opportunities, and increasing demand across industries, this career path offers both intellectual challenge and professional growth. As organizations continue to prioritize customer-centricity and data-informed decision-making, Market Insights Managers will remain critical to business success.
Whether you’re transitioning from an analyst role or looking to move into insights management, understanding these responsibilities and requirements will help you prepare for this rewarding career path.