Senior Director, Global Brand Strength Insights Job Description: Role, Responsibilities & Salary Guide 2025
What is a Senior Director, Global Brand Strength Insights?
A Senior Director, Global Brand Strength Insights is a strategic leadership role responsible for measuring, analyzing, and strengthening a company’s brand performance across global markets. This executive position combines market research expertise, brand strategy, and data analytics to drive brand equity, competitive positioning, and business growth.
This role sits at the intersection of marketing, research, and business intelligence, requiring both analytical rigor and strategic vision to translate complex data into actionable brand-building recommendations.
Core Responsibilities
Strategic Brand Measurement
- Design and implement global brand tracking programs that measure brand health metrics including awareness, consideration, preference, and loyalty
- Develop comprehensive brand equity frameworks that align with business objectives and provide actionable insights
- Establish KPIs and dashboards to monitor brand performance across multiple markets and customer segments
- Conduct competitive brand analysis to understand market positioning and identify opportunities for differentiation
Research & Analytics Leadership
- Lead primary and secondary research initiatives using advanced methodologies including conjoint analysis, brand tracking, and sentiment analysis
- Oversee survey research projects utilizing platforms like Conjointly and other market research tools to gather consumer insights
- Apply statistical modeling and predictive analytics to forecast brand performance and ROI of marketing investments
- Synthesize data from multiple sources including social listening, sales data, and customer feedback to create holistic brand insights
Cross-Functional Collaboration
- Partner with marketing, product, and executive teams to translate insights into brand strategy and activation plans
- Present findings and recommendations to C-suite executives and board members
- Guide regional marketing teams in implementing brand strategies tailored to local markets
- Collaborate with agencies and external research partners to enhance research capabilities
Team Leadership
- Build and manage high-performing insights teams across multiple geographies
- Mentor and develop research professionals to advance their analytical and strategic skills
- Establish research standards and best practices across the organization
- Manage research budgets and allocate resources effectively
Required Qualifications
Education & Experience
- Master’s degree or higher in Marketing, Business, Statistics, Psychology, or related field
- 12-15+ years of experience in brand research, market insights, or consumer analytics
- 5+ years in senior leadership roles managing global teams and strategic initiatives
- Proven track record of influencing business strategy through data-driven insights
Technical Skills
- Advanced proficiency in research methodologies including quantitative and qualitative techniques
- Expertise in statistical analysis tools such as SPSS, R, Python, or similar platforms
- Experience with survey research platforms including Conjointly, Qualtrics, or comparable tools
- Strong knowledge of brand equity models (e.g., Keller’s Brand Equity Model, Aaker’s Brand Equity Framework)
- Data visualization expertise using Tableau, Power BI, or similar tools
Soft Skills
- Strategic thinking with ability to see the big picture while managing details
- Executive presence and exceptional communication skills
- Cross-cultural competency and experience working in diverse global markets
- Influence and persuasion skills to drive organizational change
- Agility and adaptability in fast-paced, dynamic environments
Salary Expectations by Market (2025)
Compensation for Senior Director, Global Brand Strength Insights roles varies significantly by market, company size, and industry. Below are typical salary ranges in USD:
| Market | Entry Senior Director | Mid-Level Senior Director | Highly Experienced |
|---|---|---|---|
| Singapore (SG) | $145,000 - $180,000 | $180,000 - $230,000 | $230,000 - $300,000 |
| United States (US) | $180,000 - $230,000 | $230,000 - $300,000 | $300,000 - $400,000+ |
| Canada (CA) | $140,000 - $175,000 | $175,000 - $225,000 | $225,000 - $290,000 |
| Australia (AU) | $160,000 - $200,000 | $200,000 - $255,000 | $255,000 - $330,000 |
| Philippines (PH) | $65,000 - $85,000 | $85,000 - $115,000 | $115,000 - $150,000 |
| Thailand (TH) | $70,000 - $95,000 | $95,000 - $125,000 | $125,000 - $165,000 |
| United Kingdom (UK) | $150,000 - $190,000 | $190,000 - $245,000 | $245,000 - $320,000 |
| Germany (DE) | $140,000 - $180,000 | $180,000 - $230,000 | $230,000 - $295,000 |
| France (FR) | $130,000 - $170,000 | $170,000 - $220,000 | $220,000 - $280,000 |
| Netherlands (NL) | $135,000 - $175,000 | $175,000 - $225,000 | $225,000 - $290,000 |
Note: Salaries often include performance bonuses (20-40%), stock options, and comprehensive benefits packages. Figures are approximate and vary by industry, with consumer goods, technology, and luxury brands typically offering higher compensation.
Industry Variations
This role exists across various industries, each with unique focuses:
- Consumer Goods (CPG): Emphasis on retail metrics, purchase drivers, and category dynamics
- Technology: Focus on brand perception in rapidly evolving markets and innovation metrics
- Financial Services: Concentration on trust, security perceptions, and regulatory considerations
- Luxury Brands: Priority on brand prestige, exclusivity measures, and aspirational value
- Healthcare/Pharma: Focus on trust, efficacy perceptions, and stakeholder mapping
Career Progression
Typical career paths include:
- Advancement to VP or Chief Insights Officer roles with broader organizational scope
- Transition to Chief Marketing Officer (CMO) positions leveraging strategic brand expertise
- Move to management consulting specializing in brand strategy and transformation
- Entrepreneurship as independent brand consultants or research firm founders
Key Success Factors
To excel in this role:
- Balance rigor with relevance: Deliver methodologically sound insights that are immediately actionable
- Build executive relationships: Become a trusted advisor to senior leadership
- Stay current with technology: Embrace AI, machine learning, and emerging research methodologies
- Understand global nuances: Recognize cultural differences while maintaining brand consistency
- Drive impact: Connect insights directly to business outcomes and revenue growth
Conclusion
The Senior Director, Global Brand Strength Insights role is a high-impact position for experienced research professionals who want to shape brand strategy at the highest organizational levels. With competitive compensation, global scope, and strategic influence, this role offers significant career rewards for those who can masterfully blend analytical expertise with business acumen and leadership capabilities.
As brands continue to compete in increasingly complex global markets, the demand for senior insights leaders who can measure, interpret, and strengthen brand performance will only grow stronger.