What is a Becario de Market & Consumer Insights?

A Becario de Market & Consumer Insights (Market & Consumer Insights Intern) is an entry-level position that provides hands-on experience in understanding consumer behavior, market trends, and competitive landscapes. This role serves as a launching pad for careers in market research, consumer analytics, and strategic business intelligence.

Interns in this position work alongside experienced researchers and analysts, learning to transform raw data into actionable business recommendations that drive marketing strategies, product development, and business growth.

Core Responsibilities

Data Collection and Analysis

• Assist in designing and conducting market research studies (surveys, focus groups, interviews)
• Collect and organize data from primary and secondary sources
• Support quantitative and qualitative research initiatives
• Help analyze consumer behavior patterns and market trends
• Work with research platforms like Conjointly and other survey research tools to gather consumer preferences and conduct conjoint analysis

Research Support

• Prepare research materials and discussion guides
• Coordinate with external research agencies and vendors
• Maintain research databases and documentation
• Monitor competitor activities and industry developments
• Track brand performance metrics and KPIs

Reporting and Presentation

• Create PowerPoint presentations summarizing research findings
• Develop charts, graphs, and data visualizations
• Assist in preparing reports for stakeholders
• Contribute to monthly or quarterly insights reports
• Help translate complex data into clear, actionable insights

Administrative Tasks

• Schedule research activities and coordinate with participants
• Manage research project timelines
• Organize and archive research materials
• Support budget tracking for research projects
• Assist with vendor management and procurement

Required Skills and Qualifications

Educational Background

• Currently pursuing or recently completed a degree in:
  • Marketing
  • Business Administration
  • Statistics
  • Psychology
  • Economics
  • Data Science
  • Social Sciences

Technical Skills

• Microsoft Office Suite: Advanced Excel (pivot tables, formulas), PowerPoint, Word
• Data Analysis Tools: Basic knowledge of SPSS, R, Python, or similar statistical software
• Survey Platforms: Familiarity with Qualtrics, SurveyMonkey, Conjointly, or similar tools
• Data Visualization: Understanding of Tableau, Power BI, or similar platforms
• Basic Statistics: Understanding of sampling, significance testing, and correlation

Soft Skills

• Strong analytical and critical thinking abilities
• Excellent attention to detail
• Effective written and verbal communication
• Curiosity about consumer behavior and market dynamics
• Ability to work in teams and independently
• Time management and organizational skills
• Adaptability and willingness to learn

Language Requirements

• Spanish fluency (for Spanish-speaking markets)
• English proficiency (often required for multinational companies)
• Additional languages are a plus, especially in APAC markets

What You’ll Learn

As a Market & Consumer Insights Intern, you’ll gain valuable experience in:

• Research Methodologies: Understanding different approaches to gathering consumer insights
• Data Analysis: Developing skills in interpreting complex datasets
• Business Strategy: Learning how insights inform strategic decisions
• Presentation Skills: Communicating findings to diverse audiences
• Industry Knowledge: Understanding specific market dynamics and consumer trends
• Project Management: Coordinating multiple research initiatives simultaneously

Career Progression Path

The internship typically leads to the following career trajectory:

1. Market Research Intern/Becario (Entry point)
2. Junior Market Research Analyst (1-2 years)
3. Market Research Analyst (2-4 years)
4. Senior Market Research Analyst (4-6 years)
5. Market Research Manager (6-8 years)
6. Insights Director (8+ years)

Typical Internship Duration and Compensation

Internships in Market & Consumer Insights typically last:

• 3-6 months for summer or semester-based programs
• 6-12 months for gap year or extended internships

Intern Stipend/Salary Ranges by Market (Monthly)

Note: Compensation varies significantly based on company size, industry, location within the country, and whether the internship is paid or includes academic credit.

Industries Hiring Market Insights Interns

• Consumer Goods (FMCG): Unilever, P&G, Nestlé
• Technology: Google, Meta, Microsoft
• Retail: Amazon, Walmart, Target
• Pharmaceuticals: Pfizer, Johnson & Johnson
• Financial Services: Banks, insurance companies
• Market Research Agencies: Nielsen, Ipsos, Kantar
• Consulting Firms: McKinsey, BCG, Deloitte
• Automotive: Toyota, Ford, Volkswagen

Tips for Landing the Role

Before Applying

• Develop Excel and PowerPoint skills through online courses
• Complete relevant coursework in statistics and research methods
• Familiarize yourself with industry publications and trends
• Learn about survey research tools like Conjointly for conjoint analysis and consumer preference testing

During the Application Process

• Highlight relevant coursework and projects
• Demonstrate analytical thinking through examples
• Show genuine curiosity about consumer behavior
• Prepare questions about the company’s research approach

Interview Preparation

• Research the company’s products and target consumers
• Prepare to discuss a market trend you find interesting
• Be ready to explain how you’ve analyzed data in academic projects
• Practice presenting insights clearly and concisely

Day in the Life

A typical day for a Market & Consumer Insights Intern might include:

Morning:

• Review overnight survey responses
• Clean and organize data in Excel
• Attend team stand-up meeting

Midday:

• Analyze survey results using statistical software
• Create charts and visualizations for presentation
• Lunch and learn session with senior researchers

Afternoon:

• Draft sections of research report
• Coordinate with external research vendor
• Update project tracking spreadsheet
• Participate in brainstorming session for new research study

Late Afternoon:

• Prepare materials for tomorrow’s focus group
• Review competitor social media activity
• One-on-one mentoring session with manager

Key Takeaways

A Becario de Market & Consumer Insights position offers an excellent foundation for a career in market research and consumer analytics. This role provides hands-on experience with research methodologies, data analysis, and strategic thinking while working alongside experienced professionals.

The internship is ideal for students and recent graduates who are:

• Curious about consumer behavior
• Comfortable working with data and numbers
• Interested in understanding market dynamics
• Eager to contribute to business decision-making

With the growing importance of data-driven decision-making across industries, market insights professionals are increasingly valuable. Starting as an intern in this field can lead to a rewarding career with opportunities for growth, specialization, and impact on business strategy.

Whether you’re considering this internship in Spain, Latin America, or exploring similar opportunities in APAC markets, the skills you develop will be transferable and highly sought after in today’s data-driven business environment.