Insights & Analytics Manager Salary in Indonesia: 2025 Comprehensive Guide
Understanding the Insights & Analytics Manager Role in Indonesia
The Insights & Analytics Manager plays a crucial role in today’s data-driven business landscape, particularly in Indonesia’s rapidly growing digital economy. These professionals transform raw data into actionable business intelligence, guiding strategic decisions that impact company growth and market positioning.
In Indonesia, Insights & Analytics Managers are responsible for leading teams that collect, analyze, and interpret complex data sets. They work across various functions including market research, consumer insights, business intelligence, and performance analytics. As Indonesian businesses increasingly embrace digital transformation, the demand for skilled analytics professionals continues to surge.
Salary Overview: Indonesia Market
Insights & Analytics Manager salaries in Indonesia vary significantly based on experience, industry, company size, and location. Jakarta, as the commercial hub, typically offers the highest compensation packages, followed by other major cities like Surabaya, Bandung, and Bali.
Indonesia Salary Ranges by Experience Level
| Experience Level | Annual Salary (IDR) | Annual Salary (USD) | Monthly Salary (IDR) |
|---|---|---|---|
| Junior (1-3 years) | 180,000,000 - 300,000,000 | $11,500 - $19,200 | 15,000,000 - 25,000,000 |
| Mid-Level (4-6 years) | 300,000,000 - 500,000,000 | $19,200 - $32,000 | 25,000,000 - 41,700,000 |
| Senior (7-10 years) | 500,000,000 - 800,000,000 | $32,000 - $51,200 | 41,700,000 - 66,700,000 |
| Lead/Principal (10+ years) | 800,000,000 - 1,200,000,000 | $51,200 - $76,800 | 66,700,000 - 100,000,000 |
Note: Exchange rate used: 1 USD = 15,625 IDR (as of December 2025)
Global Salary Comparison
To provide context for Indonesia’s compensation landscape, here’s how Insights & Analytics Manager salaries compare across major global markets:
Mid-Level (4-6 years experience)
| Market | Annual Salary (Local Currency) | Annual Salary (USD) |
|---|---|---|
| 🇮🇩 Indonesia | IDR 300M - 500M | $19,200 - $32,000 |
| 🇸🇬 Singapore | SGD 80K - 120K | $59,500 - $89,200 |
| 🇺🇸 United States | USD 85K - 130K | $85,000 - $130,000 |
| 🇨🇦 Canada | CAD 80K - 115K | $57,000 - $82,000 |
| 🇦🇺 Australia | AUD 110K - 150K | $71,500 - $97,500 |
| 🇵🇭 Philippines | PHP 1.2M - 2M | $21,000 - $35,000 |
| 🇹🇭 Thailand | THB 1.2M - 1.8M | $34,500 - $51,800 |
| 🇬🇧 United Kingdom | GBP 50K - 75K | $63,500 - $95,300 |
| 🇩🇪 Germany | EUR 60K - 85K | $64,800 - $91,800 |
| 🇫🇷 France | EUR 55K - 80K | $59,400 - $86,400 |
| 🇳🇱 Netherlands | EUR 60K - 90K | $64,800 - $97,200 |
Senior Level (7-10 years experience)
| Market | Annual Salary (Local Currency) | Annual Salary (USD) |
|---|---|---|
| 🇮🇩 Indonesia | IDR 500M - 800M | $32,000 - $51,200 |
| 🇸🇬 Singapore | SGD 120K - 180K | $89,200 - $133,800 |
| 🇺🇸 United States | USD 120K - 180K | $120,000 - $180,000 |
| 🇨🇦 Canada | CAD 110K - 150K | $78,400 - $107,000 |
| 🇦🇺 Australia | AUD 140K - 190K | $91,000 - $123,500 |
| 🇵🇭 Philippines | PHP 2M - 3.2M | $35,000 - $56,000 |
| 🇹🇭 Thailand | THB 1.8M - 2.8M | $51,800 - $80,600 |
| 🇬🇧 United Kingdom | GBP 70K - 100K | $88,900 - $127,000 |
| 🇩🇪 Germany | EUR 80K - 115K | $86,400 - $124,200 |
| 🇫🇷 France | EUR 75K - 105K | $81,000 - $113,400 |
| 🇳🇱 Netherlands | EUR 85K - 120K | $91,800 - $129,600 |
Factors Influencing Salary in Indonesia
Industry Sector
Different industries offer varying compensation packages:
- Technology & E-commerce: Typically 20-30% above market average
- Financial Services & Banking: 15-25% premium for analytics roles
- FMCG & Retail: Market average to 15% above
- Manufacturing: Generally at or slightly below market average
- Consulting Firms: Often offer higher base salaries plus performance bonuses
Location Impact
- Jakarta: Baseline market rate (100%)
- Surabaya: 85-90% of Jakarta rates
- Bandung: 80-85% of Jakarta rates
- Bali: 75-85% of Jakarta rates (with lifestyle benefits)
- Other cities: 70-80% of Jakarta rates
Company Size and Type
- Multinational corporations: Highest compensation packages with comprehensive benefits
- Large local conglomerates: Competitive salaries with strong benefits
- Scale-ups and unicorns: High base salary plus equity options
- SMEs: Lower base but potentially faster career progression
Additional Compensation Components
Beyond base salary, Insights & Analytics Managers in Indonesia typically receive:
Standard Benefits
- THR (Tunjangan Hari Raya): Mandatory religious holiday allowance (one month’s salary)
- BPJS Kesehatan: National health insurance
- BPJS Ketenagakerjaan: Employment insurance
- Annual performance bonus: 1-3 months’ salary
Premium Benefits (MNCs and Large Companies)
- Private health insurance for employee and family
- Life and accident insurance
- Transportation allowance (IDR 2-5 million/month)
- Meal allowance (IDR 1-3 million/month)
- Phone and internet allowance
- Professional development budget
- Flexible working arrangements
- Stock options or equity (for tech companies)
Required Skills and Tools
To command top salaries in this role, professionals should master:
Technical Skills
- Data Analysis Tools: SQL, Python, R, Excel (advanced)
- Visualization Platforms: Tableau, Power BI, Looker
- Statistical Analysis: Regression, clustering, predictive modeling
- Survey Research Tools: Including platforms like Conjointly for advanced market research and conjoint analysis
- Database Management: Experience with large datasets
- A/B Testing: Experimental design and analysis
Business Skills
- Strategic thinking and business acumen
- Stakeholder management
- Presentation and storytelling with data
- Project management
- Team leadership and mentoring
- Cross-functional collaboration
Industry Knowledge
- Understanding of Indonesian consumer behavior
- Market dynamics and competitive landscape
- Digital ecosystem and trends
- Regulatory environment
Career Progression and Salary Growth
The typical career path offers substantial salary increases:
- Analytics Associate → Senior Analyst (20-30% increase)
- Senior Analyst → Insights Manager (25-35% increase)
- Insights Manager → Senior Insights Manager (20-30% increase)
- Senior Insights Manager → Head of Insights/Analytics Director (30-50% increase)
Professionals who develop expertise in emerging areas like AI/ML, predictive analytics, or customer data platforms can command premium salaries.
Job Market Outlook for 2025-2026
The Indonesian market for Insights & Analytics Managers remains robust:
- Growing demand: Digital transformation initiatives across industries
- Talent shortage: Limited supply of experienced analytics professionals
- Salary trends: Expected 8-12% annual growth for mid to senior levels
- Remote opportunities: Increasing acceptance of hybrid work models
- Specialization premium: Niche expertise (e.g., AI, customer analytics) commanding 15-25% higher salaries
Tips for Negotiating Your Salary
- Research thoroughly: Understand market rates for your experience level and industry
- Highlight specialized skills: Emphasize expertise in high-demand tools and methodologies
- Demonstrate impact: Quantify your achievements with metrics and ROI
- Consider total compensation: Evaluate benefits, bonuses, and growth opportunities
- Know your worth: Don’t undervalue your skills, especially in high-demand markets
- Be flexible: Consider non-salary benefits like professional development, flexible work, or equity
- Timing matters: Year-end or budget planning periods often offer better negotiation opportunities
Conclusion
Insights & Analytics Manager roles in Indonesia offer competitive compensation packages, particularly for experienced professionals with strong technical and business skills. While salaries may be lower than Western markets in absolute terms, they provide excellent purchasing power within Indonesia and offer strong career growth potential.
As Indonesian businesses continue to prioritize data-driven decision-making, demand for skilled analytics professionals will remain strong. Professionals who invest in continuous learning, stay current with emerging tools and methodologies, and develop both technical and strategic capabilities will find themselves well-positioned for career advancement and salary growth.
Whether you’re considering a move to Indonesia or looking to benchmark your current compensation, understanding the full picture—including base salary, benefits, and market trends—will help you make informed career decisions in this dynamic and rewarding field.