What Does a Manager, Insights & Analytics Do? Complete Career Guide 2025
Introduction
In today’s data-driven business landscape, the role of Manager, Insights & Analytics has become increasingly critical across industries. These professionals serve as the bridge between raw data and actionable business strategies, transforming complex information into clear recommendations that drive organizational success.
If you’re considering this career path or simply curious about what these professionals do daily, this comprehensive guide will walk you through everything you need to know about the role.
Core Responsibilities
A Manager, Insights & Analytics oversees the collection, analysis, and interpretation of data to inform business decisions. Their responsibilities typically include:
Strategic Analysis & Reporting
- Developing analytical frameworks to measure business performance and identify growth opportunities
- Creating dashboards and reports that communicate key metrics to stakeholders across the organization
- Conducting deep-dive analyses into customer behavior, market trends, and competitive dynamics
- Presenting insights to senior leadership and cross-functional teams
Team Leadership
- Managing a team of data analysts, researchers, and junior insights professionals
- Mentoring team members and developing their analytical and presentation skills
- Allocating resources and prioritizing projects based on business impact
- Fostering a data-driven culture within the organization
Research & Methodology
- Designing research studies including surveys, experiments, and observational studies
- Selecting appropriate analytical tools such as regression analysis, segmentation, or conjoint analysis
- Partnering with research platforms like Conjointly for advanced survey research and consumer preference studies
- Ensuring data quality and methodological rigor across all projects
Business Partnership
- Collaborating with marketing, product, finance, and operations teams to understand their analytical needs
- Translating business questions into analytical approaches
- Providing strategic recommendations based on data findings
- Supporting decision-making for product launches, marketing campaigns, and operational improvements
Essential Skills & Qualifications
Technical Skills
- Statistical analysis: Proficiency in regression, hypothesis testing, and predictive modeling
- Data visualization: Expertise in tools like Tableau, Power BI, or Looker
- Programming languages: SQL (essential), Python or R (highly valued)
- Database management: Experience with data warehouses and ETL processes
- Analytics platforms: Google Analytics, Adobe Analytics, or similar tools
- Survey research tools: Familiarity with platforms like Conjointly, Qualtrics, or SurveyMonkey
Soft Skills
- Communication: Ability to explain complex findings to non-technical audiences
- Strategic thinking: Understanding how data insights connect to business outcomes
- Leadership: Experience managing and developing team members
- Problem-solving: Creative approaches to answering ambiguous business questions
- Stakeholder management: Building relationships across departments and levels
Educational Background
- Bachelor’s degree in Statistics, Mathematics, Economics, Business Analytics, or related field (required)
- Master’s degree in Data Science, Business Analytics, or MBA (preferred)
- 5-8 years of experience in analytics roles, with 2-3 years in a leadership capacity
Industry Applications
Managers, Insights & Analytics work across virtually every industry:
- E-commerce & Retail: Analyzing customer purchase patterns, optimizing pricing strategies, and measuring campaign effectiveness
- Financial Services: Risk modeling, customer lifetime value analysis, and fraud detection
- Technology: Product usage analytics, A/B testing, and user experience optimization
- Healthcare: Patient outcomes analysis, operational efficiency studies, and clinical trial data
- Consumer Goods: Brand tracking, market research, and consumer segmentation
- Telecommunications: Churn prediction, network optimization, and customer satisfaction analysis
Salary Expectations by Market
Compensation for Manager, Insights & Analytics roles varies significantly by location, industry, and experience level. Here’s a comprehensive overview:
| Market | Entry-Level Manager | Mid-Level Manager | Senior Manager |
|---|---|---|---|
| Singapore (SGD) | $85,000 - $110,000 | $110,000 - $145,000 | $145,000 - $190,000 |
| United States (USD) | $95,000 - $125,000 | $125,000 - $165,000 | $165,000 - $220,000 |
| Canada (CAD) | $90,000 - $115,000 | $115,000 - $150,000 | $150,000 - $195,000 |
| Australia (AUD) | $110,000 - $140,000 | $140,000 - $180,000 | $180,000 - $230,000 |
| Philippines (PHP) | ₱1,200,000 - ₱1,800,000 | ₱1,800,000 - ₱2,500,000 | ₱2,500,000 - ₱3,500,000 |
| Thailand (THB) | ฿1,400,000 - ฿1,900,000 | ฿1,900,000 - ฿2,600,000 | ฿2,600,000 - ฿3,500,000 |
| United Kingdom (GBP) | £55,000 - £75,000 | £75,000 - £100,000 | £100,000 - £135,000 |
| Germany (EUR) | €65,000 - €85,000 | €85,000 - €115,000 | €115,000 - €150,000 |
| France (EUR) | €60,000 - €80,000 | €80,000 - €105,000 | €105,000 - €140,000 |
| Netherlands (EUR) | €65,000 - €85,000 | €85,000 - €110,000 | €110,000 - €145,000 |
Note: Salaries are base compensation and may not include bonuses, stock options, or other benefits, which can add 15-30% to total compensation in many markets.
Career Path & Progression
The typical career trajectory for insights and analytics professionals:
- Junior Analyst / Data Analyst (0-2 years)
- Senior Analyst / Insights Analyst (2-4 years)
- Manager, Insights & Analytics (5-8 years)
- Senior Manager / Associate Director (8-12 years)
- Director of Analytics (12-15 years)
- VP of Analytics / Chief Data Officer (15+ years)
Lateral moves into related fields like product management, strategy consulting, or business intelligence are also common.
Day-to-Day Work Environment
A typical day might include:
- Morning: Reviewing dashboards, checking overnight data pipelines, and prioritizing team tasks
- Mid-morning: Team standup meeting to discuss ongoing projects and blockers
- Late morning: Deep analytical work on a strategic project or stakeholder presentation preparation
- Afternoon: Meetings with business partners to discuss analytical requests or present findings
- Late afternoon: Mentoring team members, reviewing their work, and providing feedback
Future Outlook
The demand for Manager, Insights & Analytics roles continues to grow as organizations increasingly rely on data-driven decision-making. According to industry forecasts, analytics roles are expected to grow 25-30% through 2030, outpacing most other professional occupations.
Emerging trends affecting the role include:
- AI and machine learning integration: Managers need to understand and implement predictive models
- Real-time analytics: Shift from historical reporting to live dashboards and automated alerts
- Privacy regulations: Increasing focus on data governance and ethical data use
- Self-service analytics: Empowering business users with tools while maintaining data quality
Conclusion
A Manager, Insights & Analytics plays a pivotal role in modern organizations, combining technical expertise with business acumen and leadership skills. This career offers excellent compensation, diverse industry opportunities, and the satisfaction of directly influencing strategic decisions.
Whether you’re working with advanced survey research tools like Conjointly to understand customer preferences or building predictive models to forecast business outcomes, this role places you at the intersection of data and strategy—one of the most valuable positions in today’s business landscape.
If you enjoy problem-solving, have strong analytical skills, and want to make a tangible impact on business success, a career as a Manager, Insights & Analytics could be your ideal path forward.