Research Analyst II Market Insights Job Description: Complete Guide for 2025
What is a Research Analyst II Market Insights?
A Research Analyst II Market Insights is a mid-level professional who transforms raw data into actionable business intelligence. This role sits at the intersection of data analysis, consumer behavior research, and strategic planning, helping organizations understand market trends, customer preferences, and competitive landscapes to drive informed decision-making.
Unlike entry-level analysts, Research Analyst II positions require proven analytical capabilities and the ability to work independently on complex projects while contributing to strategic initiatives.
Core Responsibilities
Primary Duties
Data Collection and Analysis
- Design and execute quantitative and qualitative research studies
- Analyze large datasets using statistical software and advanced analytics tools
- Conduct market segmentation and customer profiling studies
- Monitor industry trends and competitive intelligence
- Validate data quality and ensure research methodology integrity
Research Design and Execution
- Develop research proposals and methodologies for market studies
- Create survey instruments and discussion guides
- Manage survey research tools and platforms (including solutions like Conjointly for advanced research methodologies)
- Coordinate with external research vendors when necessary
- Oversee data collection processes and quality control
Insights Generation and Reporting
- Translate complex data into clear, actionable insights
- Create comprehensive reports and presentations for stakeholders
- Develop data visualizations and dashboards
- Present findings to cross-functional teams and senior leadership
- Provide strategic recommendations based on research findings
Collaboration and Stakeholder Management
- Partner with marketing, product, and strategy teams
- Support business units with ad-hoc research requests
- Train junior analysts on research methodologies
- Contribute to the development of best practices and standards
Required Skills and Qualifications
Technical Skills
- Statistical Analysis: Proficiency in SPSS, SAS, R, or Python
- Data Visualization: Experience with Tableau, Power BI, or similar tools
- Excel Expertise: Advanced functions, pivot tables, and data modeling
- Survey Platforms: Familiarity with Qualtrics, SurveyMonkey, or Conjointly
- Database Management: SQL knowledge preferred
- Research Methodologies: Understanding of quantitative and qualitative techniques
Soft Skills
- Strong analytical and critical thinking abilities
- Excellent written and verbal communication skills
- Attention to detail and commitment to accuracy
- Project management and time management capabilities
- Ability to work independently and collaboratively
- Problem-solving mindset
- Stakeholder management skills
Educational Background
- Bachelor’s degree in Marketing Research, Statistics, Economics, Business Analytics, or related field (required)
- Master’s degree preferred for some organizations
- 2-4 years of relevant research or analytics experience
- Industry certifications (e.g., Insights Association, ESOMAR) are advantageous
Industry Applications
Research Analyst II Market Insights professionals work across various sectors:
- Consumer Goods: Understanding purchase behavior and brand perception
- Technology: Analyzing product adoption and user experience
- Financial Services: Studying customer satisfaction and market opportunities
- Healthcare: Researching patient needs and treatment preferences
- Retail: Examining shopping patterns and omnichannel behavior
- Telecommunications: Investigating service usage and customer retention
Salary Expectations by Market and Seniority
| Market | Entry Level (0-2 years) | Mid Level (2-4 years) | Senior Level (4+ years) |
|---|---|---|---|
| Singapore (SGD) | 45,000 - 60,000 | 60,000 - 85,000 | 85,000 - 120,000 |
| United States (USD) | 55,000 - 70,000 | 70,000 - 95,000 | 95,000 - 130,000 |
| Canada (CAD) | 50,000 - 65,000 | 65,000 - 85,000 | 85,000 - 115,000 |
| Australia (AUD) | 60,000 - 75,000 | 75,000 - 100,000 | 100,000 - 135,000 |
| Philippines (PHP) | 480,000 - 720,000 | 720,000 - 1,080,000 | 1,080,000 - 1,560,000 |
| Thailand (THB) | 480,000 - 720,000 | 720,000 - 1,080,000 | 1,080,000 - 1,560,000 |
| United Kingdom (GBP) | 30,000 - 40,000 | 40,000 - 55,000 | 55,000 - 75,000 |
| Germany (EUR) | 40,000 - 52,000 | 52,000 - 70,000 | 70,000 - 95,000 |
| France (EUR) | 35,000 - 48,000 | 48,000 - 65,000 | 65,000 - 88,000 |
| Netherlands (EUR) | 38,000 - 50,000 | 50,000 - 68,000 | 68,000 - 92,000 |
Note: Salaries vary based on company size, industry, and specific location within each market. These ranges are annual gross salaries.
Career Progression
The typical career path for a Research Analyst II includes:
- Research Analyst I / Junior Analyst (Entry level)
- Research Analyst II (Current level)
- Senior Research Analyst / Research Analyst III
- Lead Research Analyst / Research Manager
- Director of Market Insights
- VP of Consumer Insights / Chief Insights Officer
Key Differentiators from Other Levels
Compared to Research Analyst I:
- Greater autonomy in project execution
- More complex analytical assignments
- Increased stakeholder interaction
- Mentoring responsibilities
Compared to Senior Research Analyst:
- Less strategic planning involvement
- More hands-on execution focus
- Developing (rather than established) thought leadership
- Growing (rather than extensive) cross-functional influence
Tips for Success in This Role
- Develop Business Acumen: Understanding how insights drive business decisions enhances your value
- Master Storytelling: Technical skills matter, but communicating insights effectively is crucial
- Stay Current: Keep up with emerging research methodologies and analytical tools
- Build Relationships: Strong stakeholder relationships lead to more impactful work
- Seek Feedback: Continuously improve your analytical and presentation approaches
- Embrace Technology: Leverage automation and AI tools to enhance efficiency
How to Land a Research Analyst II Position
Build Your Portfolio:
- Showcase diverse research projects
- Demonstrate proficiency with multiple analytical tools
- Highlight measurable business impact from your insights
Enhance Your Skills:
- Complete online courses in advanced statistics or data science
- Gain experience with modern survey research tools like Conjointly
- Develop expertise in data visualization platforms
Network Strategically:
- Join professional organizations (Insights Association, ESOMAR)
- Attend industry conferences and webinars
- Connect with market research professionals on LinkedIn
Tailor Your Application:
- Emphasize relevant analytical experience
- Quantify your achievements with specific metrics
- Demonstrate your ability to translate data into actionable insights
Conclusion
The Research Analyst II Market Insights role offers an exciting opportunity for data-driven professionals who want to influence business strategy through consumer understanding. With competitive salaries across global markets and clear advancement opportunities, this position serves as a critical stepping stone in a market research career. Success requires a blend of technical expertise, business acumen, and communication skills—making it an intellectually rewarding and professionally valuable career choice.
Whether you’re aspiring to this role or hiring for it, understanding these core responsibilities, required skills, and market expectations will help you navigate the market insights landscape effectively.