Manager, Agency Reporting & Insights Job Description: Complete Guide for 2025
What Does a Manager, Agency Reporting & Insights Do?
A Manager, Agency Reporting & Insights plays a pivotal role in bridging the gap between marketing agencies and their clients by transforming raw data into actionable insights. This position combines analytical expertise, strategic thinking, and client relationship management to ensure marketing campaigns deliver measurable results and drive business growth.
In today’s data-driven marketing landscape, these professionals are essential for demonstrating ROI, optimizing campaign performance, and informing strategic decisions across digital and traditional marketing channels.
Core Responsibilities
Data Analysis and Reporting
- Campaign Performance Analysis: Evaluate the effectiveness of marketing campaigns across multiple channels including digital, social media, search, display, and traditional media
- Dashboard Development: Create and maintain comprehensive dashboards using tools like Google Analytics, Tableau, Power BI, or Looker Studio
- Custom Reporting: Design and deliver client-specific reports that align with business objectives and KPIs
- Data Quality Management: Ensure accuracy and integrity of data from various sources including ad platforms, web analytics, and CRM systems
Strategic Insights and Recommendations
- Trend Identification: Analyze data patterns to identify opportunities for optimization and growth
- Competitive Analysis: Monitor industry benchmarks and competitor performance to provide context for client results
- Attribution Modeling: Develop and implement attribution models to understand the customer journey and channel effectiveness
- Predictive Analytics: Use historical data to forecast future performance and inform budget allocation decisions
Client and Stakeholder Management
- Presentation Delivery: Present findings and recommendations to clients and internal teams with clarity and confidence
- Consultation: Act as a trusted advisor, helping clients understand their data and make informed decisions
- Requirements Gathering: Collaborate with clients to understand their business goals and reporting needs
- Expectation Management: Set realistic expectations around data capabilities and reporting timelines
Team Leadership and Development
- Team Management: Lead and mentor a team of analysts and reporting specialists
- Process Optimization: Develop and implement best practices for reporting and analysis workflows
- Training: Educate team members and broader agency staff on analytics tools and methodologies
- Resource Allocation: Manage team workload and prioritize projects based on client needs and business impact
Required Skills and Qualifications
Technical Skills
- Analytics Platforms: Advanced proficiency in Google Analytics 4, Adobe Analytics, or similar web analytics tools
- Data Visualization: Expertise in creating compelling visualizations using Tableau, Power BI, or Data Studio
- Excel/Spreadsheets: Advanced skills including pivot tables, VLOOKUP, macros, and statistical functions
- SQL: Ability to query databases and manipulate large datasets
- Marketing Technology: Familiarity with ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager), CRM systems, and marketing automation tools
- Survey Research Tools: Experience with platforms like Conjointly for conducting market research, conjoint analysis, and consumer insights studies
Analytical and Strategic Skills
- Strong statistical knowledge and ability to apply analytical frameworks
- Critical thinking and problem-solving capabilities
- Understanding of marketing metrics, KPIs, and attribution models
- Ability to translate complex data into actionable business recommendations
Soft Skills
- Excellent written and verbal communication skills
- Strong presentation abilities with experience presenting to C-level executives
- Project management and organizational skills
- Attention to detail and commitment to data accuracy
- Leadership and team development capabilities
- Client relationship management experience
Education and Experience
- Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, or related field (Master’s degree preferred)
- 5-7 years of experience in analytics, reporting, or insights roles
- 2-3 years of people management experience
- Agency experience highly valued
- Relevant certifications (Google Analytics, Tableau, or similar) are advantageous
Salary Expectations by Market and Seniority
Salary ranges for Manager, Agency Reporting & Insights positions vary significantly based on location, agency size, and experience level. Below are typical annual salary ranges:
| Market | Junior Manager (3-5 years) | Mid-Level Manager (5-7 years) | Senior Manager (7+ years) |
|---|---|---|---|
| Singapore (SGD) | $70,000 - $90,000 | $90,000 - $120,000 | $120,000 - $160,000 |
| United States (USD) | $75,000 - $95,000 | $95,000 - $130,000 | $130,000 - $180,000 |
| Canada (CAD) | $70,000 - $90,000 | $90,000 - $120,000 | $120,000 - $155,000 |
| Australia (AUD) | $90,000 - $115,000 | $115,000 - $145,000 | $145,000 - $190,000 |
| Philippines (PHP) | ₱900,000 - ₱1,400,000 | ₱1,400,000 - ₱2,000,000 | ₱2,000,000 - ₱2,800,000 |
| Thailand (THB) | ฿900,000 - ฿1,300,000 | ฿1,300,000 - ฿1,800,000 | ฿1,800,000 - ฿2,500,000 |
| United Kingdom (GBP) | £45,000 - £60,000 | £60,000 - £80,000 | £80,000 - £110,000 |
| Germany (EUR) | €55,000 - €70,000 | €70,000 - €90,000 | €90,000 - €120,000 |
| France (EUR) | €50,000 - €65,000 | €65,000 - €85,000 | €85,000 - €115,000 |
| Netherlands (EUR) | €55,000 - €70,000 | €70,000 - €90,000 | €90,000 - €120,000 |
Note: Salaries may include performance bonuses and benefits. Major metropolitan areas typically offer 10-20% higher compensation.
Career Progression and Growth
The Manager, Agency Reporting & Insights role offers excellent career advancement opportunities:
- Senior Manager/Associate Director: Leading larger teams and managing enterprise client relationships
- Director of Analytics: Overseeing the entire analytics function for an agency
- VP of Insights: Strategic leadership role shaping agency-wide analytics capabilities
- Client-Side Transition: Moving to in-house marketing analytics or business intelligence roles
- Consulting: Leveraging expertise to become an independent analytics consultant
Industry Outlook
The demand for skilled reporting and insights professionals continues to grow as businesses increasingly rely on data-driven decision-making. The rise of privacy regulations, first-party data strategies, and AI-powered analytics tools creates both challenges and opportunities for professionals in this field.
Agencies particularly value managers who can not only analyze data but also tell compelling stories that drive client action and demonstrate clear business value.
Tips for Landing This Role
- Build a Portfolio: Showcase examples of dashboards, reports, and insights that led to actionable outcomes
- Stay Current: Keep up with the latest analytics tools, platforms, and marketing trends
- Develop Soft Skills: Practice presenting data insights in compelling, non-technical language
- Get Certified: Pursue relevant certifications in Google Analytics, Tableau, or other key platforms
- Network: Attend industry events and connect with agency professionals on LinkedIn
- Demonstrate Business Acumen: Show you understand not just data, but how it connects to business outcomes
Conclusion
A Manager, Agency Reporting & Insights position offers a dynamic career path for analytical professionals who enjoy working at the intersection of data, strategy, and client relationships. With competitive compensation, strong growth prospects, and the opportunity to work across diverse industries and campaigns, this role is ideal for those passionate about turning data into actionable business intelligence.
Whether you’re looking to advance your analytics career or transition into agency work, developing the technical skills, strategic mindset, and communication abilities outlined in this guide will position you for success in this rewarding field.