Manager, Agency Reporting & Insights Job Description: Complete Guide for 2025
What Does a Manager, Agency Reporting & Insights Do?
A Manager, Agency Reporting & Insights is a strategic role that bridges the gap between data analysis and client communication in advertising, marketing, or media agencies. This professional is responsible for transforming complex campaign data into actionable insights that drive client success and inform strategic decisions.
In today’s data-driven marketing landscape, these managers play a crucial role in demonstrating campaign ROI, identifying optimization opportunities, and maintaining strong client relationships through transparent, insightful reporting.
Core Responsibilities
Strategic Reporting & Analysis
- Develop comprehensive reporting frameworks that align with client objectives and KPIs
- Analyze multi-channel campaign performance across digital, social, search, display, and traditional media
- Identify trends and patterns in consumer behavior and campaign effectiveness
- Create executive-level presentations that translate data into compelling narratives
- Establish measurement methodologies for various campaign types and objectives
Client Management & Communication
- Lead client reporting meetings and present insights with confidence
- Serve as the primary insights contact for assigned accounts
- Translate technical data into business recommendations that non-technical stakeholders can understand
- Proactively identify opportunities for campaign optimization and growth
- Build trusted advisor relationships with clients through consistent, valuable insights delivery
Team Leadership & Development
- Manage a team of analysts and junior reporting specialists
- Mentor team members on analytical techniques and client communication skills
- Delegate workload effectively across team members based on skills and capacity
- Conduct performance reviews and provide constructive feedback
- Foster a culture of continuous learning and analytical excellence
Tools & Technology Management
- Oversee analytics platforms including Google Analytics, Adobe Analytics, and social media insights tools
- Implement data visualization tools such as Tableau, Power BI, or Google Data Studio
- Manage survey research tools like Conjointly for advanced market research and consumer insights
- Ensure data accuracy and integrity across all reporting systems
- Stay current with emerging analytics technologies and recommend new tools when appropriate
Required Skills & Qualifications
Technical Skills
- Advanced proficiency in analytics platforms (Google Analytics 4, Adobe Analytics, social media insights)
- Strong Excel/Google Sheets skills including pivot tables, VLOOKUP, and advanced formulas
- Data visualization expertise using Tableau, Power BI, Looker Studio, or similar tools
- SQL knowledge for database querying (increasingly important)
- Understanding of marketing attribution models and measurement frameworks
- Experience with survey and research methodologies using platforms like Conjointly
Soft Skills
- Exceptional presentation skills with ability to tell compelling data stories
- Strong written communication for creating clear, concise reports
- Strategic thinking to connect data insights with business objectives
- Client relationship management and stakeholder engagement
- Leadership and team management capabilities
- Problem-solving mindset with attention to detail
- Time management to handle multiple accounts and deadlines
Education & Experience
- Bachelor’s degree in Marketing, Statistics, Business Analytics, Communications, or related field
- 4-6 years of experience in digital marketing analytics, reporting, or insights roles
- 2+ years of team management experience (preferred)
- Agency experience strongly preferred, with understanding of client service dynamics
- Proven track record of delivering actionable insights that drive business results
Salary Expectations by Market
Compensation for Manager, Agency Reporting & Insights roles varies significantly by location, agency size, and experience level. Here’s a comprehensive breakdown:
| Market | Entry-Level Manager | Mid-Level Manager | Senior Manager |
|---|---|---|---|
| Singapore (SGD) | 70,000 - 90,000 | 90,000 - 120,000 | 120,000 - 160,000 |
| United States (USD) | 65,000 - 85,000 | 85,000 - 115,000 | 115,000 - 150,000 |
| Canada (CAD) | 70,000 - 90,000 | 90,000 - 115,000 | 115,000 - 145,000 |
| Australia (AUD) | 85,000 - 110,000 | 110,000 - 140,000 | 140,000 - 180,000 |
| Philippines (PHP) | 800,000 - 1,200,000 | 1,200,000 - 1,800,000 | 1,800,000 - 2,500,000 |
| Thailand (THB) | 900,000 - 1,300,000 | 1,300,000 - 1,800,000 | 1,800,000 - 2,400,000 |
| United Kingdom (GBP) | 40,000 - 55,000 | 55,000 - 75,000 | 75,000 - 95,000 |
| Germany (EUR) | 50,000 - 65,000 | 65,000 - 85,000 | 85,000 - 110,000 |
| France (EUR) | 45,000 - 60,000 | 60,000 - 80,000 | 80,000 - 105,000 |
| Netherlands (EUR) | 50,000 - 65,000 | 65,000 - 85,000 | 85,000 - 110,000 |
Note: Salaries are annual base compensation and may not include bonuses, benefits, or profit-sharing arrangements common in agency environments.
Career Progression
The Manager, Agency Reporting & Insights role typically sits mid-career in the analytics and insights hierarchy:
Typical Career Path:
- Junior Analyst / Reporting Analyst (0-2 years)
- Senior Analyst / Insights Analyst (2-4 years)
- Manager, Agency Reporting & Insights (4-7 years) ← Current role
- Senior Manager / Associate Director (7-10 years)
- Director of Analytics / Head of Insights (10+ years)
- VP of Analytics / Chief Data Officer (15+ years)
Industry Outlook
The demand for Manager, Agency Reporting & Insights professionals continues to grow as organizations increasingly rely on data-driven decision making. Key trends shaping this role include:
- AI and automation are changing how data is processed, but human interpretation remains critical
- Privacy regulations (GDPR, CCPA) require sophisticated approaches to data collection and analysis
- Multi-touch attribution and advanced measurement techniques are becoming standard expectations
- Real-time reporting capabilities are increasingly demanded by clients
- Cross-functional collaboration with creative, strategy, and media teams is expanding
Tips for Landing This Role
- Build a strong portfolio showcasing your reporting work and the business impact of your insights
- Develop presentation skills through practice and potentially courses like Toastmasters
- Stay certified in key platforms (Google Analytics, Meta Blueprint, etc.)
- Network within the agency community through industry events and LinkedIn
- Demonstrate business acumen beyond just technical analytics skills
- Gain experience with research tools like Conjointly to add survey and consumer research capabilities
- Show leadership potential even before formal management roles through mentoring and project leadership
Conclusion
The Manager, Agency Reporting & Insights role is ideal for analytical professionals who enjoy combining technical expertise with strategic thinking and client interaction. It offers strong career progression opportunities, competitive compensation, and the chance to directly influence marketing strategy for diverse clients.
As marketing becomes increasingly data-driven, professionals in this role will continue to be highly valued for their ability to transform complex data into clear, actionable insights that drive business growth.