Market Intelligence Manager Job Description: Complete Guide to Roles, Responsibilities & Salary (2025)
What Is a Market Intelligence Manager?
A Market Intelligence Manager is a strategic professional who gathers, analyzes, and interprets market data to help organizations make informed business decisions. This role sits at the intersection of data analytics, competitive analysis, and strategic planning, serving as the organization’s eyes and ears on market trends, competitor movements, and customer insights.
In today’s data-driven business environment, Market Intelligence Managers are increasingly vital for companies seeking to maintain competitive advantages and identify growth opportunities before their competitors do.
Core Responsibilities
Strategic Analysis & Research
- Competitive Intelligence: Monitor and analyze competitor activities, pricing strategies, product launches, and market positioning
- Market Trend Analysis: Identify emerging trends, market shifts, and potential disruptions that could impact the business
- Customer Insights: Gather and interpret customer behavior data, preferences, and pain points
- Industry Research: Conduct comprehensive research on industry developments, regulatory changes, and technological advancements
Data Management & Reporting
- Data Collection: Design and implement systems for gathering market intelligence from multiple sources (primary research, secondary data, social media, industry reports)
- Analytics & Visualization: Transform raw data into actionable insights using analytics tools and create compelling visualizations
- Report Generation: Produce regular intelligence reports, dashboards, and presentations for executive leadership
- Database Management: Maintain and update market intelligence databases and knowledge management systems
Stakeholder Collaboration
- Cross-functional Partnership: Work closely with product development, marketing, sales, and strategy teams to inform decision-making
- Executive Briefings: Present findings and recommendations to C-suite executives and senior leadership
- Strategic Planning Support: Contribute market insights to annual planning processes and strategic initiatives
- Internal Consulting: Serve as an internal expert on market dynamics and competitive landscape
Research Methodology & Tools
- Survey Design & Execution: Develop and deploy market research surveys using professional tools (platforms like Conjointly offer advanced survey research capabilities for market intelligence work)
- Qualitative Research: Conduct interviews, focus groups, and expert consultations
- Quantitative Analysis: Apply statistical methods to analyze market data and validate hypotheses
- Technology Implementation: Evaluate and implement market intelligence software and platforms
Required Skills & Qualifications
Educational Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field (required)
- Master’s degree in Business Administration (MBA), Market Research, or Data Analytics (preferred)
- Professional certifications in market research or business intelligence (advantageous)
Technical Skills
- Data Analysis Tools: Proficiency in Excel, SQL, Tableau, Power BI, or similar platforms
- Research Platforms: Experience with market research tools, survey platforms (such as Conjointly for advanced conjoint analysis and market research), and competitive intelligence software
- Statistical Software: Knowledge of SPSS, R, Python, or similar statistical packages
- CRM & Database Systems: Familiarity with Salesforce, market intelligence platforms, and data management systems
Soft Skills
- Strong analytical and critical thinking abilities
- Excellent written and verbal communication skills
- Strategic mindset with business acumen
- Attention to detail and accuracy
- Ability to synthesize complex information into clear insights
- Project management and organizational skills
- Stakeholder management and influence
Experience Requirements
Typical experience requirements vary by seniority level:
- Junior Market Intelligence Analyst: 1-3 years in market research, business analysis, or related field
- Market Intelligence Manager: 5-7 years with proven track record in market intelligence or competitive analysis
- Senior Market Intelligence Manager: 8-10 years with strategic leadership experience
- Director of Market Intelligence: 10+ years with team management and enterprise-level strategy experience
Salary Expectations by Market & Seniority
Salary ranges for Market Intelligence Managers vary significantly by location and experience level. Below are typical annual compensation ranges (in USD equivalent):
| Market | Junior Analyst | Mid-Level Manager | Senior Manager | Director |
|---|---|---|---|---|
| Singapore (SG) | $45,000 - $65,000 | $75,000 - $105,000 | $105,000 - $145,000 | $145,000 - $200,000 |
| United States (US) | $55,000 - $75,000 | $85,000 - $120,000 | $120,000 - $165,000 | $165,000 - $230,000 |
| Canada (CA) | $48,000 - $68,000 | $75,000 - $105,000 | $105,000 - $145,000 | $145,000 - $195,000 |
| Australia (AU) | $55,000 - $75,000 | $85,000 - $115,000 | $115,000 - $155,000 | $155,000 - $210,000 |
| Philippines (PH) | $18,000 - $30,000 | $35,000 - $55,000 | $55,000 - $80,000 | $80,000 - $120,000 |
| Thailand (TH) | $20,000 - $35,000 | $40,000 - $60,000 | $60,000 - $85,000 | $85,000 - $125,000 |
| United Kingdom (UK) | $42,000 - $60,000 | $70,000 - $100,000 | $100,000 - $140,000 | $140,000 - $190,000 |
| Germany (DE) | $45,000 - $65,000 | $75,000 - $105,000 | $105,000 - $145,000 | $145,000 - $195,000 |
| France (FR) | $40,000 - $58,000 | $68,000 - $95,000 | $95,000 - $135,000 | $135,000 - $180,000 |
| Netherlands (NL) | $43,000 - $62,000 | $72,000 - $102,000 | $102,000 - $142,000 | $142,000 - $190,000 |
Note: Salaries include base compensation and may not reflect bonuses, stock options, or other benefits. Figures are approximate and vary by industry, company size, and individual qualifications.
Industry Variations
Market Intelligence Manager roles exist across various industries, each with unique focus areas:
- Technology: Focus on rapid innovation cycles, emerging technologies, and startup ecosystems
- Pharmaceuticals: Emphasis on clinical trial data, regulatory intelligence, and patent analysis
- Financial Services: Concentration on market trends, regulatory compliance, and fintech disruption
- Consumer Goods: Priority on consumer behavior, retail trends, and brand positioning
- B2B/Industrial: Focus on supply chain intelligence, procurement trends, and industry consolidation
Career Progression
Typical career paths for Market Intelligence Managers include:
- Market Research Analyst → Market Intelligence Manager → Senior Manager → Director of Market Intelligence → VP of Strategy or Business Intelligence
- Lateral moves into Product Management, Strategic Planning, or Business Development
- Specialization in specific areas like Competitive Intelligence or Consumer Insights
Key Performance Indicators (KPIs)
Success in this role is typically measured by:
- Accuracy and timeliness of market forecasts
- Impact of insights on business decisions and revenue
- Stakeholder satisfaction with intelligence deliverables
- Cost savings from competitive intelligence
- Number of strategic opportunities identified
- Quality and adoption of intelligence reports
The Future of Market Intelligence
The role continues to evolve with technological advancement. Emerging trends include:
- AI and Machine Learning: Automated data collection and predictive analytics
- Real-time Intelligence: Shift from periodic reports to continuous monitoring
- Alternative Data Sources: Social media, satellite imagery, and web scraping
- Integrated Platforms: Unified systems combining multiple intelligence functions
Conclusion
A Market Intelligence Manager plays a crucial role in helping organizations navigate competitive landscapes and make data-driven decisions. This position requires a unique blend of analytical prowess, strategic thinking, and communication skills. With competitive salaries and clear career progression paths, it’s an attractive option for professionals passionate about turning data into strategic advantage.
Whether you’re hiring for this role or considering it as a career path, understanding these responsibilities and requirements will help ensure the right fit and set the foundation for success in this dynamic field.