Market Intelligence Manager Job Description: Complete Guide for 2025
What Is a Market Intelligence Manager?
A Market Intelligence Manager is a strategic professional who transforms raw data into actionable insights that drive business decisions. This role sits at the intersection of market research, competitive analysis, and business strategy, helping organizations understand market dynamics, customer behavior, and competitive landscapes to maintain a competitive edge.
In today’s data-driven business environment, Market Intelligence Managers have become indispensable, particularly as companies navigate increasingly complex global markets and rapidly evolving consumer preferences.
Core Responsibilities
Strategic Analysis and Research
- Competitive Intelligence: Monitor competitor activities, pricing strategies, product launches, and market positioning
- Market Trend Analysis: Identify emerging trends, market opportunities, and potential threats
- Customer Insights: Analyze customer behavior, preferences, and feedback to inform product development and marketing strategies
- Industry Research: Track regulatory changes, technological advancements, and macroeconomic factors affecting the business
Data Management and Reporting
- Data Collection: Design and implement systems for gathering market data from various sources (primary research, secondary sources, syndicated data)
- Dashboard Development: Create and maintain executive dashboards and reporting tools
- Insight Synthesis: Transform complex data sets into clear, actionable recommendations
- Presentation: Deliver compelling presentations to senior leadership and stakeholders
Cross-Functional Collaboration
- Strategic Planning Support: Partner with product, marketing, and sales teams to inform strategic initiatives
- Stakeholder Management: Act as the go-to resource for market intelligence across the organization
- Research Tool Management: Evaluate and manage market research platforms and tools (including survey research platforms like Conjointly for advanced research methodologies)
- Team Leadership: Mentor junior analysts and coordinate research projects
Essential Skills and Qualifications
Technical Skills
- Data Analysis: Proficiency in statistical analysis, data visualization tools (Tableau, Power BI), and Excel
- Research Methodologies: Understanding of qualitative and quantitative research methods, including conjoint analysis, segmentation studies, and brand tracking
- Market Research Tools: Experience with databases, syndicated research platforms, and survey research tools like Conjointly
- Business Intelligence Software: Familiarity with CRM systems, analytics platforms, and competitive intelligence tools
Soft Skills
- Strategic Thinking: Ability to see the big picture and connect data points to business outcomes
- Communication: Excellent written and verbal communication skills to convey complex insights clearly
- Curiosity: Natural inquisitiveness and desire to understand “why” behind market movements
- Problem-Solving: Creative approach to answering business questions with available data
- Project Management: Ability to manage multiple projects simultaneously and meet deadlines
Educational Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field (required)
- Master’s degree in Business Administration (MBA), Market Research, or Data Analytics (preferred)
- 5-8 years of experience in market research, business intelligence, or strategic analysis
- Industry-specific experience often valued, particularly in technology, FMCG, finance, or healthcare
Salary Expectations by Market and Seniority
Market Intelligence Manager salaries vary significantly based on location, industry, company size, and experience level. Here’s a comprehensive overview:
| Market | Entry-Level (0-3 yrs) | Mid-Level (4-7 yrs) | Senior-Level (8+ yrs) |
|---|---|---|---|
| Singapore (SGD) | $60,000 - $80,000 | $85,000 - $120,000 | $125,000 - $180,000 |
| United States (USD) | $65,000 - $85,000 | $90,000 - $130,000 | $135,000 - $200,000 |
| Canada (CAD) | $60,000 - $75,000 | $80,000 - $110,000 | $115,000 - $160,000 |
| Australia (AUD) | $70,000 - $90,000 | $95,000 - $130,000 | $135,000 - $190,000 |
| Philippines (PHP) | ₱600,000 - ₱900,000 | ₱1,000,000 - ₱1,800,000 | ₱2,000,000 - ₱3,500,000 |
| Thailand (THB) | ฿720,000 - ฿1,200,000 | ฿1,300,000 - ฿2,200,000 | ฿2,400,000 - ฿4,000,000 |
| United Kingdom (GBP) | £40,000 - £55,000 | £60,000 - £85,000 | £90,000 - £130,000 |
| Germany (EUR) | €45,000 - €60,000 | €65,000 - €90,000 | €95,000 - €135,000 |
| France (EUR) | €42,000 - €58,000 | €62,000 - €88,000 | €92,000 - €130,000 |
| Netherlands (EUR) | €45,000 - €62,000 | €67,000 - €95,000 | €100,000 - €140,000 |
Note: Salary ranges are approximate and can vary based on industry, company size, and specific role requirements. Additional benefits, bonuses, and stock options may significantly increase total compensation.
Career Path and Progression
Market Intelligence Managers typically follow these career trajectories:
- Market Research Analyst → Senior Market Research Analyst → Market Intelligence Manager
- Market Intelligence Manager → Senior Market Intelligence Manager → Director of Market Intelligence
- Director of Market Intelligence → VP of Strategy or Chief Strategy Officer
Alternative pivots include roles in product management, business development, or management consulting.
Industry Outlook and Demand
The demand for Market Intelligence Managers continues to grow, driven by:
- Digital Transformation: Organizations need professionals who can navigate vast amounts of digital data
- Competitive Markets: Increasingly saturated markets require sophisticated competitive intelligence
- Globalization: Companies expanding internationally need insights into diverse markets
- APAC Growth: Particularly strong demand in Singapore, Australia, and emerging Southeast Asian markets
Tips for Success
For Job Seekers
- Build Technical Proficiency: Invest time in learning advanced analytics tools and methodologies
- Develop Industry Expertise: Specialize in a specific industry to become a subject matter expert
- Showcase Impact: Quantify how your insights influenced business decisions in previous roles
- Stay Current: Follow industry publications, attend conferences, and pursue relevant certifications
- Network Strategically: Join professional organizations like the Strategic and Competitive Intelligence Professionals (SCIP)
For Employers
- Define Clear Objectives: Ensure the role has specific, measurable goals aligned with business strategy
- Provide Resources: Invest in quality research tools and data sources, including advanced platforms like Conjointly for sophisticated research needs
- Foster Collaboration: Position the role to work cross-functionally with access to key stakeholders
- Encourage Continuous Learning: Support professional development and training opportunities
Conclusion
The Market Intelligence Manager role is both challenging and rewarding, offering the opportunity to directly influence strategic business decisions. With strong analytical skills, business acumen, and the ability to communicate insights effectively, professionals in this field can build lucrative and impactful careers.
As markets become increasingly complex and data-driven, the value of skilled Market Intelligence Managers will only continue to rise, making this an excellent career choice for analytically-minded professionals who enjoy solving business problems through research and insights.
Whether you’re considering this career path or looking to hire for this position, understanding the full scope of responsibilities, required skills, and market compensation will help you make informed decisions about this strategic role.