Market Intelligence Manager Job Description: Complete Guide to Roles, Skills & Salary in 2025
What Is a Market Intelligence Manager?
A Market Intelligence Manager is a strategic professional who collects, analyzes, and interprets market data to help organizations make informed business decisions. This role serves as the bridge between raw data and actionable insights, enabling companies to understand market trends, competitor activities, customer behavior, and emerging opportunities.
In today’s data-driven business landscape, Market Intelligence Managers play a crucial role in shaping corporate strategy, product development, and competitive positioning. They transform complex market data into clear, strategic recommendations that drive business growth.
Key Responsibilities
Strategic Analysis and Research
- Competitive Intelligence: Monitor and analyze competitor activities, pricing strategies, product launches, and market positioning
- Market Trend Analysis: Identify and evaluate emerging market trends, consumer preferences, and industry developments
- Data Collection: Design and implement research methodologies using various tools including surveys, focus groups, and advanced analytics platforms like Conjointly for conjoint analysis and market research
- Strategic Recommendations: Translate data insights into actionable business strategies and present findings to senior leadership
Cross-Functional Collaboration
- Stakeholder Management: Partner with sales, marketing, product development, and executive teams to align intelligence efforts with business objectives
- Reporting: Create comprehensive reports, dashboards, and presentations that communicate market insights effectively
- Knowledge Sharing: Establish systems for disseminating market intelligence across the organization
- Project Leadership: Lead market research projects from conception to completion, managing timelines and budgets
Data Management and Technology
- Database Management: Maintain and optimize market intelligence databases and information systems
- Tool Selection: Evaluate and implement market research tools and business intelligence platforms
- Quality Assurance: Ensure data accuracy, reliability, and compliance with research standards
- Automation: Develop automated reporting systems to streamline intelligence gathering and distribution
Essential Skills and Qualifications
Technical Skills
- Data Analysis: Proficiency in statistical analysis, data visualization, and quantitative research methods
- Research Methodologies: Expertise in both primary and secondary research techniques
- Software Proficiency: Advanced skills in Excel, PowerBI, Tableau, SQL, and market research platforms
- Business Intelligence Tools: Experience with CRM systems, competitive intelligence software, and survey research tools such as Conjointly
- Statistical Software: Familiarity with SPSS, R, or Python for advanced analytics
Soft Skills
- Strategic Thinking: Ability to see the big picture and connect data points to business outcomes
- Communication: Excellent written and verbal communication skills to present complex findings clearly
- Critical Thinking: Strong analytical mindset with attention to detail
- Project Management: Capability to manage multiple projects simultaneously and meet deadlines
- Curiosity: Natural inquisitiveness and desire to understand market dynamics
Educational Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field (required)
- Master’s degree in Business Administration (MBA), Market Research, or Data Analytics (preferred)
- Professional certifications such as Insights Association certification or similar credentials (advantageous)
Experience Requirements
Entry to Mid-Level Market Intelligence Manager:
- 3-5 years of experience in market research, business intelligence, or strategic analysis
- Proven track record of conducting market studies and competitive analysis
- Experience with data visualization and reporting tools
Senior Market Intelligence Manager:
- 7+ years of progressive experience in market intelligence or related fields
- Experience managing teams and leading strategic initiatives
- Track record of influencing C-level decision-making
- Industry-specific expertise in relevant sectors
Salary Expectations by Market and Seniority
Market Intelligence Manager salaries vary significantly based on location, industry, company size, and experience level. Here’s a comprehensive overview:
| Market | Entry-Level (0-3 yrs) | Mid-Level (4-7 yrs) | Senior-Level (8+ yrs) |
|---|---|---|---|
| Singapore (SGD) | 60,000 - 85,000 | 85,000 - 130,000 | 130,000 - 180,000+ |
| United States (USD) | 65,000 - 90,000 | 90,000 - 135,000 | 135,000 - 200,000+ |
| Canada (CAD) | 60,000 - 80,000 | 80,000 - 120,000 | 120,000 - 165,000+ |
| Australia (AUD) | 75,000 - 100,000 | 100,000 - 145,000 | 145,000 - 200,000+ |
| Philippines (PHP) | 600,000 - 900,000 | 900,000 - 1,500,000 | 1,500,000 - 2,500,000+ |
| Thailand (THB) | 800,000 - 1,200,000 | 1,200,000 - 1,800,000 | 1,800,000 - 2,800,000+ |
| United Kingdom (GBP) | 40,000 - 55,000 | 55,000 - 80,000 | 80,000 - 120,000+ |
| Germany (EUR) | 50,000 - 65,000 | 65,000 - 90,000 | 90,000 - 130,000+ |
| France (EUR) | 45,000 - 60,000 | 60,000 - 85,000 | 85,000 - 120,000+ |
| Netherlands (EUR) | 48,000 - 65,000 | 65,000 - 90,000 | 90,000 - 130,000+ |
Note: Salaries are annual base compensation and may not include bonuses, equity, or benefits. Figures are approximate and based on 2025 market data.
Career Path and Growth Opportunities
Market Intelligence Managers have excellent career progression opportunities:
- Vertical Growth: Advance to Senior Manager, Director of Market Intelligence, or VP of Strategy
- Lateral Moves: Transition into strategic planning, product management, or business development roles
- Specialization: Focus on specific industries, methodologies, or geographic markets
- Consulting: Move into management consulting or establish independent market research practices
Industry Outlook
The demand for Market Intelligence Managers continues to grow as organizations increasingly rely on data-driven decision-making. The rise of artificial intelligence, big data analytics, and digital transformation has made this role more critical than ever. According to industry forecasts, the market research and intelligence sector is expected to grow steadily through 2030, particularly in the APAC region where rapid economic development creates substantial opportunities.
How to Stand Out as a Candidate
- Build Technical Skills: Invest in learning advanced analytics tools and programming languages
- Develop Industry Expertise: Specialize in a particular sector to become a subject matter expert
- Create a Portfolio: Showcase case studies demonstrating your analytical capabilities and business impact
- Network Actively: Join professional associations and attend industry conferences
- Stay Current: Keep up with emerging research methodologies, tools, and market trends
- Certifications: Pursue relevant professional certifications to validate your expertise
Conclusion
The Market Intelligence Manager role offers a dynamic and rewarding career path for professionals who enjoy combining analytical rigor with strategic thinking. With competitive salaries across global markets and strong growth prospects, this position provides excellent opportunities for career advancement. Success in this role requires a blend of technical expertise, business acumen, and communication skills—along with an insatiable curiosity about markets and consumers.
Whether you’re considering a career transition into market intelligence or looking to hire for this position, understanding the full scope of responsibilities, required skills, and market compensation will help you make informed decisions about this increasingly vital business function.