Manager, Market and Consumer Insights Job Description: Complete Guide for 2025
What Does a Manager, Market and Consumer Insights Do?
A Manager, Market and Consumer Insights is a strategic professional who bridges the gap between data and business decisions. This role involves gathering, analyzing, and interpreting market trends and consumer behavior to help organizations make informed strategic choices about products, services, marketing campaigns, and business expansion.
In today’s data-driven business landscape, these professionals are essential for companies seeking to understand their customers deeply and stay ahead of market trends. They transform raw data into actionable insights that drive revenue growth and competitive advantage.
Core Responsibilities
Research Design and Execution
- Design comprehensive research studies including quantitative surveys, qualitative interviews, focus groups, and ethnographic research
- Manage end-to-end research projects from proposal development to final presentation
- Select appropriate research methodologies based on business objectives and budget constraints
- Oversee data collection processes ensuring quality and statistical validity
- Utilize advanced research platforms such as Conjointly for conjoint analysis, MaxDiff studies, and other sophisticated survey research tools
Data Analysis and Interpretation
- Analyze complex datasets using statistical software and analytical frameworks
- Identify patterns and trends in consumer behavior, market dynamics, and competitive landscapes
- Develop segmentation models to understand different customer groups
- Create predictive models for forecasting market trends and consumer preferences
- Synthesize findings from multiple data sources into coherent narratives
Strategic Consultation
- Present insights to senior leadership and cross-functional teams
- Translate data into actionable recommendations for product development, marketing, and business strategy
- Partner with marketing, product, and sales teams to align insights with business objectives
- Challenge assumptions and provide evidence-based perspectives on business decisions
- Monitor industry trends and competitive intelligence
Team Leadership
- Manage and mentor junior researchers and analysts
- Coordinate with external research agencies and vendors
- Develop research frameworks and best practices for the organization
- Manage research budgets and resource allocation
- Build research capabilities within the organization
Required Skills and Qualifications
Educational Background
- Bachelor’s degree required in Marketing, Business, Statistics, Psychology, Economics, or related fields
- Master’s degree preferred (MBA, MS in Marketing Research, or similar)
- Certifications in market research or data analytics are advantageous
Technical Skills
- Statistical analysis proficiency with tools like SPSS, R, Python, or SAS
- Survey design expertise including experience with platforms like Conjointly, Qualtrics, or similar tools
- Data visualization using Tableau, Power BI, or similar software
- Advanced Excel and presentation software mastery
- Knowledge of research methodologies including conjoint analysis, MaxDiff, discrete choice modeling, and advanced segmentation techniques
Soft Skills
- Strategic thinking and business acumen
- Excellent communication and storytelling abilities
- Leadership and team management capabilities
- Project management and organizational skills
- Curiosity and analytical mindset
- Stakeholder management and influence without authority
Experience Requirements
- 5-8 years of experience in market research, consumer insights, or related analytics roles
- 2-3 years in a senior or supervisory capacity
- Industry-specific experience may be required depending on the sector
- Proven track record of delivering insights that drove business results
Salary Expectations by Market and Seniority
Salary ranges vary significantly based on location, industry, company size, and individual experience. Below are typical annual salary ranges in USD (converted where applicable):
| Market | Junior Manager (0-2 years) | Mid-Level Manager (3-5 years) | Senior Manager (6+ years) |
|---|---|---|---|
| Singapore (SG) | $65,000 - $85,000 | $85,000 - $115,000 | $115,000 - $155,000 |
| United States (US) | $75,000 - $95,000 | $95,000 - $130,000 | $130,000 - $180,000 |
| Canada (CA) | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $145,000 |
| Australia (AU) | $70,000 - $90,000 | $90,000 - $120,000 | $120,000 - $160,000 |
| Philippines (PH) | $25,000 - $40,000 | $40,000 - $60,000 | $60,000 - $85,000 |
| Thailand (TH) | $30,000 - $45,000 | $45,000 - $65,000 | $65,000 - $90,000 |
| United Kingdom (UK) | $55,000 - $75,000 | $75,000 - $105,000 | $105,000 - $145,000 |
| Germany (DE) | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $150,000 |
| France (FR) | $55,000 - $75,000 | $75,000 - $100,000 | $100,000 - $135,000 |
| Netherlands (NL) | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $145,000 |
Note: Figures are approximate and may include bonuses and benefits. APAC markets may offer additional allowances and benefits packages.
Career Path and Progression
Entry Points
- Market Research Analyst
- Consumer Insights Analyst
- Data Analyst (Marketing)
Current Role
- Manager, Market and Consumer Insights
Advancement Opportunities
- Senior Manager, Consumer Insights
- Director of Market Intelligence
- Head of Consumer Insights
- Vice President of Insights and Analytics
- Chief Insights Officer (CIO)
Industry Variations
Consumer Goods (FMCG)
Focus on purchase behavior, brand perception, and retail dynamics. High emphasis on shopper insights and category management.
Technology
Emphasis on user experience research, product-market fit, and adoption patterns. Strong focus on digital analytics and behavioral data.
Financial Services
Concentration on customer journey mapping, satisfaction tracking, and regulatory compliance considerations.
Healthcare and Pharmaceuticals
Specialization in patient insights, healthcare professional research, and regulatory-compliant methodologies.
Tips for Landing This Role
- Build a portfolio showcasing research projects and business impact
- Develop technical proficiency with modern research platforms and analytical tools
- Gain cross-functional experience working with marketing, product, and sales teams
- Stay current with emerging methodologies and industry trends
- Network actively through professional associations like ESOMAR, Insights Association, or local market research societies
- Demonstrate business acumen by connecting insights to revenue and strategic outcomes
- Pursue relevant certifications in data analytics, market research, or project management
The Future of Market and Consumer Insights
The role continues to evolve with technological advancement. Successful managers now integrate:
- AI and machine learning for predictive analytics
- Real-time data streams from digital touchpoints
- Behavioral science principles for deeper understanding
- Agile research methodologies for faster turnaround
- Advanced analytics platforms like Conjointly for sophisticated choice modeling and preference research
Conclusion
The Manager, Market and Consumer Insights role is ideal for analytical professionals who want to drive business strategy through data-driven storytelling. With competitive salaries, clear advancement paths, and increasing organizational importance, this career offers both intellectual challenge and tangible business impact. Success requires a blend of technical expertise, strategic thinking, and exceptional communication skills—making it one of the most rewarding roles in modern business.